Field Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Assist in the planning, execution, and optimization of integrated demand generation initiatives throughout India, which encompass regional campaigns, events, digital programs, and account-focused efforts.

• Implement local partner campaigns, co-marketing activities, workshops, customer events, webinars, partner days, and other collaborative demand-generation efforts alongside India Partner Sales and APJ Marketing.

• Facilitate local activations, including industry conferences, executive events, customer roundtables, partner gatherings, meetups, webinars, and virtual experiences.

• Oversee event logistics, prepare speakers, manage KBYG documentation, ensure onsite execution, and conduct post-event follow-ups.

• Monitor leads and opportunities generated through India marketing initiatives and assist with timely follow-ups involving BDRs, Sales, Partner Sales, and Marketing Operations.

• Cultivate relationships with local event agencies, production partners, digital agencies, vendors, and other third-party collaborators.

• Analyze campaign performance and marketing KPIs utilizing CRM and BI tools, reporting on pipeline contributions, partner influences, ROI, engagement, and optimization possibilities.

⛳️ Requirements

• 3–5 years of marketing experience in a B2B technology environment, preferably in sectors such as cybersecurity, cloud, SaaS, cloud-native, DevOps, or developer tooling.

• Experience in supporting field marketing, demand generation, partner marketing, or regional marketing programs within India.

• Exceptional project management and organizational abilities, with a keen eye for detail and the capacity to handle multiple programs concurrently.

• Demonstrated ability to work collaboratively across various functions, including Sales, Partner Sales, Marketing, Digital, Operations, and global teams.

• Comfortable taking initiative and executing tasks in a fast-paced, remote-first, high-growth setting.

• Strong verbal and written communication skills in English.

• Comprehensive understanding of the B2B technology landscape in India and the go-to-market strategies of enterprise technology organizations locally.

• Willingness to travel approximately 20% within India and the larger region for events, partner engagements, and team collaboration.

🏝️ Benefits

• Flexible & Remote-First Culture: Enjoy remote work with opportunities for team meetups, bi-annual destination summits, and a monthly stipend to cover coworking spaces, phone, and internet expenses.

• Stock options available upon hire and promotion.

• Participation in secondary offerings.

• 10 years to exercise stock options.

• 100% coverage of health, vision, and dental insurance premiums for employees and their dependents.

• ∞ Flexible Time Off.

• 18 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents, which can be taken all at once or spread throughout the child’s first year.