Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement regional marketing initiatives that drive lead generation and establish a qualified pipeline, aligned with the regional strategy.

• Oversee the complete organization of trade shows, customer events, roadshows, AMDT-hosted gatherings, and webinars.

• Manage all aspects of event logistics, including booths, materials, registrations, promotions, and follow-up on leads.

• Assist Sales with targeted outreach and Account-Based Marketing strategies for high-priority accounts.

• Monitor expenditure against the regional marketing budget.

• Manage purchase orders and invoices while coordinating with vendors.

• Ensure that leads generated from events and campaigns are accurately captured, organized, and quickly transferred to Sales in Salesforce or HubSpot.

• Provide analysis on program outcomes, including leads, pipeline metrics, and cost per lead, while recommending enhancements.

• Tailor global messaging and content for US audiences in collaboration with the Global Marketing team.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline.

• Over 2 years of experience in B2B marketing, preferably in field marketing, event management, or demand generation.

• Practical experience in organizing trade shows or events, including vendor and logistical coordination.

• Excellent organizational and project management abilities; capable of managing multiple activities simultaneously.

• Familiarity with Salesforce, HubSpot, or comparable CRM/marketing automation platforms.

• Strong written and verbal communication skills in English.

• Willingness to travel up to 30% within the US, including occasional overnight and weekend travel for events.

• Background in industrial automation, manufacturing, or B2B software.

• Proven experience in executing trade shows and events.

• Proficiency in Spanish or German is a plus.

• Experience in evaluating campaign outcomes, such as cost per lead and pipeline contribution.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan.

• Competitive salary based on experience and qualifications.