Field Marketing Manager – LATAM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist in developing pipeline growth and enhancing brand visibility in the region through field and channel marketing initiatives, events, and campaigns.

• Formulate pipeline generation strategies for major enterprise accounts.

• Design and execute integrated regional marketing initiatives, encompassing digital marketing, company events, third-party event sponsorships, direct mail, and teleprospecting.

• Collaborate with the sales team to maximize pipeline coverage, speed up processes, and align territories effectively.

• Support territory planning and ensure alignment with sales efforts in the region.

• Partner with business development on targeting and prioritizing lead follow-up and progression.

• Educate and empower the sales team regarding new and upcoming marketing initiatives.

• Evaluate and analyze the performance of field marketing against established targets.

• Oversee the regional field marketing budget and expenditures.

• Create co-marketing strategies with partners and alliances in conjunction with the regional channel team.

• Enhance waterfall metrics, which include reach, conversion, velocity, value, and return.

• Develop and implement appropriate messaging for individual accounts and account clusters.

• Oversee event logistics, including on-site execution, venue coordination, scheduling, room arrangements, audiovisual needs, catering, and event contracts.

• Collaborate with campaigns to generate webinar content aimed at larger enterprise clients.

⛳️ Requirements

• At least five (5) years of experience in delivering outstanding enterprise Field Marketing and channel marketing.

• Strong knowledge of demand generation and marketing best practices.

• Results-driven with a strong passion for performance measurement and analytics.

• Experience in delivering engagement programs that ensure highly satisfied customers who consistently renew and expand their relationships.

• Proven track record in executing programs and events that stimulate demand, accelerate deals, yield returns, and provide an exceptional experience for attendees.

• Proficient in content creation across various messaging platforms, including email, direct mail, digital ads, SDR scripts, and marketing assets.

• Experience in creating regional and channel plans to support account-based marketing initiatives.

• Demonstrated ability to cultivate effective working relationships with both sales and marketing teams.

• Willingness to travel up to 30% of the time.

• Fluency in Portuguese is required.

• A Bachelor's Degree focused on Marketing or Business is preferred but not mandatory.

• Ability to articulate market-specific value propositions and customize them to meet program needs.

• Strong understanding of tailored content development.

• Experience in segmentation analysis, budgeting, and constructing business cases.

• Familiarity with B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration.

• Excellent understanding of marketing performance metrics and return on investment (ROI).

• Knowledge of marketing strategies targeting B2B buyers through white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail.

• Experience with tools like Asana, Splash, Salesforce, Marketo, and/or other predictive analytics platforms is preferred.

• Background in integrated marketing content creation and implementation.

• Capability to understand and deliver the company and product pitch in the field.

• Ability to communicate information effectively to both internal and external audiences.

• Proficiency in writing and delivering marketing-quality emails, presentations, and collateral materials.

• Exceptional skills in event planning, including managing event contracts, BEO specifics, and ensuring attendee satisfaction.

• Responsible for recruitment planning for events and ensuring execution excellence.

• Ability to manage multiple projects, adhere to tight deadlines, and adjust to changing priorities.

• Competence in leading cross-functional teams and influencing stakeholders.

• Capability to assess and navigate complex challenges.

• Revenue-generating mindset with ownership of pipeline outcomes.

🏝️ Benefits

• Flexibility to work remotely.

• Reimbursement for office setup expenses.

• Competitive salary.

• Paid holidays and sick leave.

• Health, vision, and dental insurance coverage.

• Potential for merit-based increases depending on individual or company performance, tenure in the role, and other discretionary factors.