Field Marketing Manager – Federal

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Assist in developing a quality pipeline and enhancing brand visibility within the Federal sector through various field and channel marketing initiatives, events, and campaigns.

• Create pipeline generation programs tailored for federal civilian and/or Department of War (DoW) accounts.

• Design and implement integrated programs for the Federal market, which include curated content, digital marketing, webinars, Cyera events, sponsorships of third-party events, partner alignment activities, direct mail, and teleprospecting efforts.

• Work closely with federal sales teams to optimize pipeline coverage, expedite processes, and ensure proper territory alignment.

• Assist in planning territory strategies and aligning sales efforts within the designated region.

• Collaborate with the business development team for outreach initiatives and lead follow-up activities.

• Provide education and resources to the federal sales team regarding new and upcoming marketing initiatives.

• Evaluate and analyze the performance of field marketing activities against established target plans.

• Oversee and manage the federal field marketing budget and expenditures.

• Collaborate with the channel team and government-focused distributors and resellers, including Carahsoft and Immix (Arrow), to devise co-marketing strategies and joint pipeline generation initiatives.

• Enhance waterfall metrics, such as reach, conversion rates, velocity, value, and return on investment.

• Develop and implement effective messaging tailored for federal accounts.

• Handle event logistics and oversee onsite execution of events.

• Create innovative and budget-friendly event formats like lunch-and-learns, agency briefings, and small-group roundtables that comply with federal ethics and gift-limit regulations.

• Design and present webinar and virtual briefing content specifically aimed at federal civilian and DoW stakeholders.

⛳️ Requirements

• At least seven (7) years of experience in field marketing, with three (3) to five (5) years specifically in the federal sector (civilian and DoW).

• Preference for candidates based in or near the Washington, DC metropolitan area.

• Extensive knowledge of demand generation and best marketing practices.

• Results-driven individual with a strong passion for performance measurement and analytics.

• Proven success in delivering engagement programs that cultivate highly satisfied customers who continue to renew and expand their business.

• Track record of executing programs and events that generate demand, accelerate deals, provide returns, and ensure exceptional experiences for attendees.

• Experience in content creation across various messaging platforms, including email, direct mail, digital ads, SDR scripts, and marketing materials.

• Familiarity with developing regional and channel plans to support account-based marketing strategies.

• Demonstrated ability to establish effective working relationships with both sales and marketing teams.

• Willingness to travel up to 30% of the time.

• Ability to clearly communicate a market-specific value proposition and customize it to meet program objectives.

• Strong understanding of content creation and the importance of tailored messaging.

• Experience in segmentation analysis, budget management, and developing business cases.

• Comprehension of B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration.

• Excellent knowledge of managing marketing performance metrics and ROI.

• Proficient in marketing to B2B buyers through various channels including white papers, case studies, webcasts, digital marketing, email campaigns, call-downs, and direct mail.

• General understanding of federal government procurement processes, contract vehicles, and buyer behavior.

• Familiarity with civilian and Department of War (DoW) personas and their mission priorities.

• Knowledge of government fiscal-year budget cycles.

• Experience with Salesforce, Marketo, and/or predictive analytics tools is preferred.

• Familiarity with government-focused distributors and resellers such as Carahsoft and Immix (Arrow).

• Experience in planning and executing webinars and virtual briefings for federal audiences.

• Integrated marketing content creation and implementation experience is essential.

• Ability to understand the company and product pitch and effectively execute it in the field.

• Strong communication skills to convey information to both internal and external audiences.

• Proficient in writing and delivering marketing-quality emails, presentations, and collateral materials.

• Exceptional event planning capabilities, including knowledge of event contracts and BEO specifics.

• Experience in designing cost-effective events that comply with federal ethics and gift-limit guidelines.

• Competence in recruitment planning for events and ensuring excellence in execution.

• A flexible, “can-do” attitude is essential.

• Ability to lead cross-functional teams to achieve regional marketing objectives.

• Capacity to manage multiple projects simultaneously under tight deadlines.

• Self-motivated individual.

• Strong problem-solving skills to evaluate and navigate complex issues with evolving variables.

• Revenue-generating mindset with a sense of ownership over pipeline outcomes.

🏝️ Benefits

• Option to work remotely.

• Office setup reimbursement.

• Competitive salary.

• Unlimited paid time off (PTO).

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Life, short-term, and long-term disability insurance.

• Potential for merit increases based on individual or company performance, tenure in the role, and other discretionary factors.