Field Marketing Manager – Enterprise Segment

This is a fully remote position, open to applicants in Connecticut, +6 more states.

📋 Description

• Formulate and implement strategic integrated marketing and account-based strategies that align with regional sales goals.

• Create and foster pipeline generation through a comprehensive marketing go-to-market strategy.

• Serve as a strategic ally to regional sales leadership while acting as a trusted marketing and business consultant.

• Monitor, evaluate, and report on marketing initiatives, programs, and pipeline effectiveness.

• Offer insights and suggestions for improvements.

• Organize and oversee first-party and third-party events, including industry conferences, tradeshows, webinars, executive roundtables, and workshops.

• Design and implement customized account-based regional marketing campaigns for key accounts.

• Utilize data, insights, and buyer personas to provide personalized engagement.

• Collaborate with product marketing, demand generation, campaigns, and partner teams.

• Identify target accounts, buyer personas, messaging, and campaign activation.

• Influence the creation of content that supports integrated campaigns from awareness through to conversion.

• Oversee budget, ROI, and performance metrics for regional marketing initiatives.

• Complete onboarding and training within the first 30 days.

• Observe the region to identify gaps and opportunities within 60 days.

• Create and start executing a comprehensive marketing plan within 90 days.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• MBA is a plus.

• Over 8 years of integrated B2B marketing experience, ideally in strategic accounts field marketing roles.

• Demonstrated success in developing and executing field marketing campaigns, events, and regional demand generation activities.

• Strategic, solution-focused mindset with the capability to analyze intricate situations, discover opportunities, and recommend decisive actions.

• Understanding of the buying dynamics and behaviors of strategic accounts in the US East & Central regions.

• Exceptional written and verbal communication and presentation abilities.

• Proficient in creating strategic marketing plans and customizing messaging for various audiences.

• Outstanding program and project management expertise.

• Capacity to manage multiple projects concurrently while meeting deadlines and objectives.

• Strong analytical mindset and a results-oriented approach.

• Ability to extract, analyze, and interpret data to adjust strategies as necessary.

• Familiarity with Salesforce, Marketo, 6Sense, and Tableau.

• Willingness to travel regionally 15%-25% as required.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Coverage for short-term and long-term disability.

• Life insurance and Accidental Death & Dismemberment (AD&D) insurance.

• Supplemental life insurance options for employees, spouses, and children.

• Flexible spending accounts for healthcare and dependent care.

• Limited purpose flexible spending account.

• 401(k) Savings and Investment Plan with company matching.

• Flexible vacation policy.

• 8 paid holidays each year.

• Sick leave.

• Paid parental leave.

• Employee Assistance Program (EAP) along with Care Counselors.

• Options for Legal Assistance, Critical Illness, Accident, Hospital Indemnity, and Pet Insurance.

• Health Savings Account (HSA) with employer contribution.

• Potential eligibility for SailPoint Corporate Bonus Plan or role-specific commission.

• Possible eligibility for equity participation.

• Regional travel allowance based on the requirement to travel regionally as necessary.