Field Marketing Manager – DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Design and implement comprehensive, multi-channel field and channel marketing programs within the DACH region.

• Enhance brand visibility and generate pipeline across Germany, Austria, and Switzerland.

• Ensure alignment between marketing strategies and territory plans, sales goals, and pipeline objectives.

• Collaborate with channel partners and alliances on joint marketing efforts, including co-branded events, digital initiatives, and demand generation activities.

• Organize and oversee conferences, roadshows, partner summits, webinars, and other regional events.

• Manage event logistics, budgets, and post-event evaluations to maximize engagement and pipeline development.

• Develop and oversee co-marketing and partner enablement programs.

• Create and distribute marketing toolkits, campaign templates, and resources for partner enablement.

• Work closely with sales and business development teams to enhance lead follow-up, tracking, and conversion rates.

• Evaluate and report on field and channel marketing performance, focusing on engagement, conversion rates, velocity, and ROI.

• Tailor and adapt global messaging for DACH audiences, including necessary German-language modifications.

• Generate campaign content, partner materials, and digital marketing assets.

⛳️ Requirements

• At least five (5) years of experience in delivering exceptional enterprise Field Marketing and channel marketing.

• Proficiency in both German and English (written and spoken).

• Strong familiarity with the DACH market is a significant advantage.

• In-depth knowledge of demand generation and marketing best practices.

• Results-driven with a strong focus on performance measurement and analytics.

• Proven experience in executing engagement programs that foster successful customer renewal and expansion.

• Demonstrated success in implementing programs and events that stimulate demand, accelerate deals, and create outstanding attendee experiences.

• Content creation experience across various messaging platforms, including persuasive writing for emails, direct mail, digital advertisements, SDR scripts, and marketing materials.

• Experience in formulating regional and channel strategies to support account-based marketing.

• Proven ability to cultivate effective working relationships between sales and marketing teams.

• Willingness to travel up to 40% within the DACH region and broader EMEA.

• Bachelor's Degree in Marketing or Business preferred, though not mandatory.

• Capability to articulate a market-specific value proposition and customize it for DACH audiences.

• Strong comprehension of content creation and customized messaging.

• Experience in segmentation analysis, budgeting, and developing business cases.

• Understanding of the B2B sales cycle, demand generation, pipeline contributions, and sales opportunity acceleration.

• Excellent command of marketing performance metrics management and ROI assessment.

• Familiarity with B2B marketing offers and delivery methods, including white papers, case studies, webcasts, emails, call-downs, and direct mail.

• Experience with tools such as Asana, Splash, Salesforce, Marketo, and/or other predictive analytics platforms is preferred.

• Experience in integrated marketing content creation and execution.

• Ability to grasp the company and product narrative and implement it effectively in the field.

• Skill in communicating information to both internal and external audiences.

• Ability to craft and deliver marketing-quality emails, presentations, and collateral materials.

• Exceptional event planning capabilities, including managing event contracts, BEO specifics, and creating unique attendee experiences.

• Expertise in recruitment planning for events and ensuring execution excellence.

• Capacity to manage multiple projects, adhere to tight deadlines, and adjust to changing priorities.

• Ability to lead cross-functional teams and influence various stakeholders.

• Proficiency in evaluating and resolving complex issues.

• Revenue-oriented mindset with a commitment to pipeline outcomes.

🏝️ Benefits

• Opportunity to work remotely, with reimbursement for office setup.

• Competitive salary package.

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Potential for merit-based salary increases depending on individual or company performance, tenure in role, and other discretionary factors.