Field Marketing Manager, Clinical Solutions

This is a fully remote position, open to applicants in California.

📋 Description

• Generate and enhance demand across key clinical accounts and customer segments nationwide.

• Take ownership of the national field activation strategy for Clinical Solutions, encompassing clinical systems, reagents, assays, software, and workflow offerings.

• Collaborate with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams.

• Transform go-to-market strategies into targeted account-based initiatives, events, customer engagement activities, and sales enablement.

• Provide frontline insights regarding customers, competition, reimbursement, workflow, and market conditions to refine regional strategies and execution.

• Manage the US Clinical Solutions field activation plan, including priorities and activation calendar.

• Identify key customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.

• Allocate field marketing resources based on account, pipeline, utilization, engagement, and market intelligence.

• Spearhead demand-generation initiatives across clinical laboratories, health systems, reference laboratories, and various clinical customer segments.

• Partner with Marketing Operations for audience acquisition and campaign execution.

• Facilitate follow-up on marketing-qualified leads, create local opportunities, engage accounts, and advance opportunities.

• Track MQL conversion, influenced pipelines, account engagement, adoption metrics, and program performance.

• Launch approved promotions and commercial programs, capturing insights on customer needs, reimbursement, workflow, and competitive activity.

• Lead national and local clinical events, workshops, webinars, congress activities, and launch initiatives.

• Implement product-launch activation strategies for prioritized clinical segments and accounts.

• Develop account-based marketing initiatives for named health systems, laboratories, and strategic accounts.

• Assist with customer advisory programs, reference-site activities, peer-to-peer education, and KOL engagements.

• Evaluate event and program outcomes, opportunity creation, pipeline influence, adoption effects, and return on investment.

• Equip Sales with approved messaging, playbooks, competitive tools, reimbursement resources, launch materials, and content.

• Support customer workshops, workflow discussions, evaluations, and other essential field programs.

• Identify gaps in field enablement, customer objections, evidence requirements, reimbursement issues, and local content needs.

• Assist with clinical reference site initiatives, peer-to-peer education programs, and customer case studies.

• Ensure execution aligns with brand, quality, regulatory, medical, and claims standards.

• Capture frontline customer requirements, adoption barriers, competitive landscape, reimbursement factors, workflow challenges, successes and failures, and account-level whitespace.

• Convert account, opportunity, and customer insights into contributions for business reviews, launch assessments, customer engagement programs, and commercial planning.

• Coordinate across functions to maintain clear priorities, ownership, and follow-through.

⛳️ Requirements

• Bachelor's degree in life sciences, healthcare, marketing, business, or a related field.

• Over 5 years of experience in sales, field marketing, field applications, commercial marketing, product marketing, or related roles within the clinical diagnostics, life sciences, or healthcare sectors.

• Proven experience collaborating with Sales to implement account, campaign, event, customer-engagement, or launch programs that drive demand and support pipeline growth.

• Strong understanding of clinical laboratory customers, their workflows, purchasing processes, and factors influencing adoption.

• Ability to analyze CRM, pipeline, account, campaign, and market data, translating insights into targeted field actions.

• Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence within a matrix organization.

• Experience with IVD or clinical diagnostic solutions is highly desirable, particularly in hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or similar clinical laboratory applications.

• Familiarity with account-based marketing, clinical customer programs, digital campaign implementation, reimbursement considerations, or business intelligence tools is preferred.

• Willingness to travel frequently across the United States for customer engagement, account coverage, events, and sales collaboration.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health savings and flexible spending accounts.

• Life and disability insurance.

• Wellness resources.

• Mental health support and disease management programs.

• 401(k) plan.

• Deferred compensation programs.

• Financial counseling services.

• DailyPay options.

• Educational savings resources.

• Paid time off.

• Company holidays.

• Educational assistance programs.

• Parental leave.

• Adoption assistance.

• Backup care services.

• Caregiving support.

• Employee assistance programs.

• Commuter benefits.

• Pet insurance.

• Legal services.

• Associate discount programs.

• Various types of leave including bereavement, military, personal, family, medical, and jury duty leave.

• Opportunities for performance-based rewards and recognition.

• Options for remote or field-based work arrangements.