Field Marketing Manager – Central Region

This is a fully remote position, open to applicants in Tennessee, +1 more state.

📋 Description

• Develop and implement comprehensive field and regional marketing strategies for the Central Region.

• Design and launch executive engagement initiatives, CxO-level experiences, and premium events.

• Lead initiatives focused on regional demand generation and pipeline acceleration.

• Collaborate with sales, product marketing, demand generation, and GTM teams on messaging, campaigns, and audience targeting.

• Manage relationships with GTM and technology partners, including co-marketing programs.

• Drive account-based marketing strategies aimed at high-value accounts.

• Analyze campaign performance, KPIs, and ROI, reporting the results to leadership.

• Communicate regional programs, assets, and campaign opportunities to the sales team.

• Work with national and global teams to scale marketing programs.

• Plan and execute regional events, customer roundtables, and partner activations.

• Oversee the marketing budget for the Central Region.

• Represent AHEAD at conferences, executive forums, and customer engagements.

• Act as the liaison between the Central Region and the wider marketing organization.

• Report directly to the Director of Field Marketing.

⛳️ Requirements

• Minimum required – 5+ years of experience in a similar role.

• Proven track record in developing and executing integrated, ROI-focused marketing and pipeline generation initiatives.

• Strong understanding of account-based marketing (ABM) strategies and their execution.

• Demonstrated proficiency in project management and event execution.

• Familiarity with marketing automation and CRM platforms, preferably including Marketo, Salesforce, and Demandbase.

• Highly analytical, with a strong passion for leveraging data to inform decisions and enhance performance.

• Exceptional written and verbal communication skills.

• Strong organizational skills, keen attention to detail, and ability to manage competing priorities.

• Willingness to travel up to 40% as required for business purposes.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k).

• Paid company holidays.

• Paid time off.

• Paid parental and caregiver leave.

• Sponsorship for certifications and credentials to support ongoing learning.

• Opportunities for cross-department training and development.

• Access to a multi-million-dollar technology lab.

• AI application/resume review and interview recording/transcription opt-out options available without penalty.