Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and implement Zenity's field marketing strategy for the EMEA region, concentrating on the UK, Benelux, Nordics, and Germany.

• Create quarterly regional plans that align with Sales and Partner priorities, target accounts, pipeline goals, and revenue targets.

• Design and execute industry conferences, C-level summits, executive roundtables, roadshows, social gatherings, VIP experiences, workshops, and customer events.

• Oversee Zenity's EMEA conference portfolio, which includes sponsorship strategy, contract negotiations, logistics, staffing, campaigns, and ROI reporting.

• Collaborate with regional Sales leadership, Account Executives, Sales Engineers, Partner Success Managers, Partner Marketing, and Account-Based Marketing teams.

• Implement account-based experience event activations for key accounts.

• Develop comprehensive campaigns for pre-event, during-event, and post-event phases, including invitations, landing pages, nurture flows, and sales enablement initiatives.

• Manage regional field marketing budgets, including forecasting, vendor negotiations, expense tracking, and optimizing investments.

• Monitor and report on leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), account engagement, generated pipeline, influenced pipeline, and ROI.

• Establish repeatable processes, templates, and best practices for scalable field marketing execution throughout EMEA.

⛳️ Requirements

• Experience in B2B field marketing, preferably within enterprise SaaS, cybersecurity, or a rapidly growing technology company.

• Demonstrated success in developing and implementing regional field marketing strategies that drive demand, accelerate pipeline, and bolster revenue growth.

• Proven experience in planning and executing programs across EMEA, especially in the UK, Benelux, Nordics, and Germany.

• Deep understanding of regional market dynamics with the ability to customize programs for various audiences and locations.

• Background in managing industry conferences, C-level summits, executive experiences, and Account-Based Experience activations.

• Experience collaborating with Sales, Partner Marketing, and cross-functional teams.

• Proficiency in managing regional marketing budgets, vendors, and event-related investments.

• Exceptional project management capabilities.

• Familiarity with HubSpot or similar CRM and marketing automation platforms for performance attribution and reporting.

• Experience utilizing AI and AI Agent technologies to enhance event planning and campaign execution.

• A creative and proactive approach to problem-solving.

• Willingness to travel across EMEA as required.

🏝️ Benefits

• Commissions may be available.

• Equity options may be offered.

• Performance-based incentives may be provided.

• An inclusive work environment.

• Commitment to equal opportunity employment.