Field Marketing Manager

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Develop, implement, and enhance annual and quarterly marketing strategies for designated strategic partners throughout North America.

• Align joint marketing initiatives with revenue objectives, growth prospects, customer demographics, and go-to-market strategies.

• Create customized integrated marketing strategies that include digital campaigns, content creation, webinars, enablement, account-based methods, customer advocacy, and selective events.

• Act as the main marketing liaison for partner marketing contacts.

• Adapt global campaigns, messaging, and content for partner-specific co-marketing efforts.

• Oversee the development and execution of campaigns across paid, owned, earned, and partner-led channels.

• Collaborate with internal teams and external agencies to produce campaign assets, content, communications, and enablement resources.

• Assist in partner recruitment, cross-selling, upselling, and customer acquisition initiatives.

• Partner with Channel Sales to identify marketing opportunities while maintaining alignment on priorities and outcomes.

• Provide plans, timelines, performance updates, and recommendations to both partners and internal stakeholders.

• Collect partner feedback and market insights to enhance campaigns and improve go-to-market effectiveness.

• Manage marketing development funds and program budgets.

• Monitor spending, forecasts, engagement, demand, marketing-influenced pipeline, and revenue contributions.

• Establish success metrics, optimize strategies, and share actionable performance insights.

• Maintain reporting within CRM, marketing automation, and partner marketing systems.

• Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media teams.

• Disseminate best practices and partner insights across the field and partner marketing organization.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience.

• Over 5 years of experience in field marketing, channel marketing, partner marketing, or demand generation.

• Experience ideally in technology, cybersecurity, IT, or SaaS sectors.

• Proven experience in developing and executing joint marketing strategies with strategic partners that yield measurable business outcomes.

• Strong grasp of integrated B2B marketing, encompassing digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.

• Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple simultaneous priorities.

• Familiarity with CRM, marketing automation, and analytics platforms.

• Exceptional written, verbal, presentation, and relationship management abilities.

• Capability to translate performance data into clear, actionable recommendations.

• Highly organized, proactive, and able to work independently in a fast-paced, matrixed environment.

• Knowledge of the MSP or channel ecosystem is preferred.

🏝️ Benefits

• Equal employment opportunities extended to all qualified employees.

• Reasonable accommodations provided for qualified individuals with disabilities during the job application process.

• Options for remote work available.

• Opportunities to collaborate with a global team across offices worldwide.