Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the regional marketing lead for the go-to-market team.

• Collaborate with the RVP Sales to develop quarterly territory strategies.

• Create regional field plans that align with sales priorities, targeted account lists, and pipeline objectives.

• Organize and manage executive roundtables, workshops, partner events, third-party conferences, and virtual experiences from start to finish.

• Work alongside Sales to implement account-based marketing initiatives and expedite deal closures.

• Develop and execute joint programs with channel partners, encompassing co-branded events and regional activations.

• Activate local cyber alliances, memberships, advisory boards, and user programs.

• Oversee logistics, vendors, timelines, promotions, SDR/AE handoffs, and post-event conversion strategies.

• Report on metrics related to pipeline sourced/influenced, meeting generation, stage progression, target account engagement, and ROI.

• Plan, forecast, monitor, and optimize the regional budget.

⛳️ Requirements

• 2-4 years of experience in B2B field marketing or integrated demand (cybersecurity or technical SaaS is highly preferred).

• Demonstrated success in collaborating with Sales on territory planning and achieving measurable pipeline results.

• Strong project management skills with the ability to manage multiple programs concurrently without overlooking details.

• Familiarity with Salesforce and HubSpot, and proficiency in basic attribution reporting.

• Excellent communication and collaboration skills with Sales, SEs, partners, and executive stakeholders.

• Willingness to travel up to 25% within the region (some international travel may be necessary).

• Experience in executing partner/channel co-marketing initiatives (preferred but not required).

• Knowledge of ABM tools and field ABM playbooks (preferred but not required).

• Understanding of SOC/SIEM/security analytics audiences (preferred but not required).

🏝️ Benefits

• Willingness to travel up to 25% within the region (some international travel may be necessary).