Field Marketing Manager

This is a fully remote position, open to applicants in Illinois, +10 more states.

📋 Description

• Serve as the regional marketing lead for the go-to-market team.

• Collaborate with regional sales to develop quarterly territory strategies.

• Implement impactful programs that generate pipeline and enhance repeatable field activities across events, ABM, partners, and community engagement.

• Create quarterly plans that align with regional sales objectives, target account lists, and pipeline aspirations.

• Organize executive roundtables, workshops, partner events, third-party conferences, and virtual experiences from inception to follow-up.

• Work alongside Sales to initiate account-based strategies that broaden territory coverage and expedite deal closures.

• Develop and execute collaborative programs with channel partners, including co-branded events and regional promotions.

• Activate local cyber alliances, memberships, advisory boards, and user programs.

• Manage logistics, vendors, timelines, promotions, SDR/AE transitions, and post-event conversion pathways.

• Report on pipeline sourced/influenced, meeting generation, stage advancement, target account engagement, and return on investment.

• Plan, forecast, monitor, and optimize the regional budget.

⛳️ Requirements

• 2-4 years of experience in B2B field marketing or integrated demand (cybersecurity or technical SaaS strongly preferred).

• Demonstrated success in partnering with Sales on territory planning and achieving measurable pipeline outcomes.

• Strong project management skills; capable of managing multiple programs simultaneously without overlooking details.

• Proficient in Salesforce and Hubspot with comfort in basic attribution reporting.

• Excellent communication skills and the ability to collaborate effectively with Sales, SEs, partners, and executive stakeholders.

• Experience in running partner/channel co-marketing initiatives (preferred).

• Familiarity with ABM tools and field ABM playbooks (preferred).

• Knowledge of SOC/SIEM/security analytics audiences (preferred).

🏝️ Benefits

• Up to 25% travel within the region (some international trips may be necessary).