Field Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take full ownership of Traild’s North America event calendar, managing over 70 ERP user groups, industry conferences, channel roadshows, and customer and prospect dinners.

• Oversee the selection of sponsorships, design of booths, lead capture, follow-up processes, and post-event pipeline reporting.

• Create comprehensive event field playbooks that include pre-show outreach, meeting objectives, on-site activations, and follow-up sequences.

• Develop and test innovative booth concepts, activations, event formats, and invitations.

• Organize regional customer dinners, executive roundtables, lunch and learns, and co-hosted local sessions.

• Manage webinars from the planning stage and speaker preparation through to promotion, execution, and performance analysis.

• Collaborate with North America sales leadership to formulate regional demand plans.

• Execute co-marketing initiatives with ERP platforms, resellers, and implementation partners.

• Establish and nurture relationships with key North American ERP platforms and VARs to secure co-marketing commitments.

• Maintain partner and field toolkits, which include pitch decks, social media assets, email templates, and value proposition materials.

• Provide internal enablement for North America sales and channel representatives.

• Monitor and report on event and channel performance relative to revenue outcomes, recommending investment priorities.

⛳️ Requirements

• 3 to 7 years of experience in B2B event or field marketing within the SaaS or technology sectors.

• Proven track record of managing events from start to finish.

• Capability to handle 70 or more concurrent events each year.

• Strong commercial insight with the ability to report on revenue, pipeline, and ROI.

• Creative background in booth concepts, activations, event formats, or invitations.

• Experience in building relationships with partners, VARs, or implementation partners.

• Excellent project management skills and meticulous attention to detail.

• Ability to manage multiple programs and vendors across various time zones.

• Strong and persuasive communication abilities.

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools.

• Experience in a Series A to Series C SaaS company is highly advantageous.

• Understanding of the finance or accounting software landscape is a bonus.

🏝️ Benefits

• Options for remote, hybrid, and flexible work arrangements.

• Opportunity to work within a global team, collaborating with colleagues across APAC, North America, and EMEA.