Field Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, design, and implement field marketing initiatives throughout the Central and Eastern Europe region.

• Partner with the EMEA Field & Partner Marketing Director and local sales leadership to execute a marketing strategy that aligns with business goals and growth ambitions.

• Take ownership of strategic planning, tactical implementation, and evaluation of marketing initiatives through digital campaigns, social media, webcasts, events, email marketing, direct mail, and advertising.

• Develop regional marketing strategies aimed at driving revenue growth both directly and via partners and distributors.

• Organize and manage trade shows, conferences, workshops, and product launches.

• Work closely with sales teams to provide marketing assistance and ensure alignment with sales objectives.

• Execute lead generation campaigns across both online and offline channels.

• Create regional brochures, case studies, whitepapers, and presentations.

• Perform market research and analyze marketing metrics and KPIs.

• Formulate and oversee regional marketing budgets to optimize ROI.

• Build relationships with local organizations, industry associations, and influencers.

• Represent the SonicWall brand within assigned regions while ensuring consistent messaging.

• Guide regional sales teams, partners, distributors, and external agencies.

⛳️ Requirements

• 5-8 years of experience in B2B marketing, specifically in field or regional marketing positions.

• Familiarity with channel environments and the IT security sector is a plus.

• Ability to work autonomously and in an organized manner.

• Strong project management abilities with the capacity to multitask and effectively prioritize tasks.

• Exceptional communication, collaboration, and interpersonal skills, with the capability to build relationships and influence stakeholders at all levels.

• Analytical mindset with expertise in data analysis tools and techniques.

• Creative thinker with a strong inclination towards innovation and problem-solving.

• Willingness to travel frequently within assigned regions as necessary.

• Proficiency in both German and English.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive work environment.