Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the current mortgage events schedule and create a playbook for enhancing event visibility, thought-leadership discussions, and field initiatives.

• Formulate a plan for non-real-estate events targeting key adjacent industries.

• Integrate vertical field marketing strategies into a multi-tiered approach encompassing industry, partner, customer, and executive programs.

• Assess the ideal presence for each initiative, covering attendance, executive meetings, sponsorships, booths, speaking engagements, roundtables, dinners, and roadshows.

• Manage event programs from start to finish, including setting objectives, budgets, registrations, vendor coordination, booth setup, materials preparation, attendee management, on-site execution, and post-event follow-up.

• Collaborate with Lender and Settlement Sales to align events with target accounts, meetings, pipelines, revenue generation, and relationship development.

• Work alongside Revenue Marketing on outreach prior to events, capturing signals during events, and conducting follow-up after events.

• Utilize HubSpot as the primary system of record, with Salesforce and Slack integrated as necessary.

• Monitor cost per attendee, meetings scheduled, follow-up actions, qualified opportunities, pipeline effects, and 30-day post-event ROI.

• Conduct research on events, organize event-related data, draft outreach and briefs, establish planning workflows, and leverage AI for system connections where applicable.

⛳️ Requirements

• A minimum of 4 years of experience in field marketing, event marketing, or go-to-market marketing within B2B SaaS, fintech, financial services, or similarly intricate industries.

• Proven history of managing events or field programs that have led to qualified meetings, pipeline growth, customer relationships, or revenue increases.

• Exceptional project management abilities.

• Strong decision-making skills regarding event investments, including attendee lists, audience alignment, sponsorship value, sales objectives, costs, and anticipated returns.

• Experience collaborating closely with sales teams, customers, partners, vendors, and executives.

• Comfort in learning and utilizing marketing automation, CRM, lead capture, or event management systems.

• Direct experience with HubSpot is advantageous.

• Background in working within a lean marketing team with extensive responsibilities.

• Willingness to travel for industry events, customer programs, and executive gatherings.

• Proficiency in AI and a commitment to verifying AI-generated output before application.

🏝️ Benefits

• Meaningful equity.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with up to 4% company match.

• 16 weeks of paid parental leave.

• Flexible Paid Vacation Time Off plus 10 Sick Days for exempt positions.

• Generous Accrued Paid Vacation Time Off plus 10 sick days for non-exempt positions.

• Summer & Winter Break (approximately 1 week each) plus 9 Holidays annually.

• Healthcare and Dependent Care FSA.

• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families).

• $15K Family Building Benefit (lifetime limit).

• Life and Disability Insurance.

• $1,500 Annual Lifestyle Stipend to support your well-being.

• Comprehensive benefits package available to full-time employees.