Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement the EMEA field marketing strategy in alignment with regional sales priorities, pipeline objectives, and business growth goals.

• Collaborate with EMEA Sales leadership to pinpoint target accounts, priority markets, and opportunities for pipeline generation.

• Design and oversee regional marketing initiatives, including industry conferences, executive roundtables, customer gatherings, partner events, webinars, and account-based marketing strategies.

• Establish and enhance Sentra's brand visibility across pivotal EMEA markets, with an initial emphasis on the UK and strategic European regions.

• Partner with Sales and global Marketing teams to develop targeted campaigns that foster engagement, generate qualified opportunities, and facilitate deal progression.

• Cultivate relationships with technology partners, channel partners, industry associations, and event organizers.

• Manage the comprehensive planning and execution of regional events, encompassing budgeting, venue selection, vendor management, logistics, promotional materials, and subsequent follow-up.

• Collaborate with Sales and BDR teams on pre-event outreach, lead follow-up, and the conversion of marketing engagement into sales opportunities.

• Monitor and report on marketing performance metrics, including pipeline contributions, event ROI, lead conversion rates, and overall campaign effectiveness.

• Tailor global campaigns and messaging to meet the needs of regional audiences and market demands.

• Oversee regional marketing budgets, vendors, agencies, and promotional inventory.

• Identify opportunities to enhance Sentra's presence within the EMEA cybersecurity and cloud security communities.

• Work closely with regional Sales leadership and global Marketing to refine the go-to-market strategy in EMEA.

⛳️ Requirements

• A minimum of 3 years of practical experience in B2B field marketing, regional marketing, or demand generation, ideally within the cybersecurity, enterprise software, or SaaS sectors.

• Proven experience in developing and implementing marketing programs across the UK and/or wider EMEA markets.

• Demonstrated capability to collaborate with Sales teams to create pipeline opportunities and support revenue growth.

• Experience in managing conferences, executive events, partner marketing initiatives, and targeted regional campaigns.

• Strong comprehension of B2B marketing metrics, pipeline attribution, and campaign ROI.

• Experience in a fast-paced startup or high-growth technology environment is highly desirable.

• Familiarity with the cybersecurity, cloud security, or data security markets is a significant advantage.

• Excellent project management and organizational abilities, with the capacity to juggle multiple initiatives concurrently.

• Strong communication and relationship-building skills, enabling effective collaboration across international teams.

• Experience with Salesforce and marketing automation platforms.

• A proactive, resourceful, and hands-on mindset, capable of working independently and taking ownership of projects.

• Willingness to travel across the UK and EMEA as required for events, customer interactions, and regional marketing activities.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth within a dynamic team.

• Flexible working arrangements to promote work-life balance.

• Access to cutting-edge tools and resources to enhance your work.