Field Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement regional marketing strategies that align with sales priorities, pipeline targets, and overall business goals.

• Adapt global marketing campaigns into locally relevant programs tailored for DACH audiences.

• Identify market opportunities, emerging industry trends, and competitive insights to enhance regional marketing investment.

• Collaborate with sales teams and regional leadership to ensure marketing activities are in sync with business priorities and growth potentials.

• Execute marketing initiatives aimed at driving pipeline and revenue growth.

• Create and implement account-based marketing strategies for key accounts and growth opportunities.

• Ensure marketing programs are aligned with territory plans, account strategies, and regional objectives.

• Utilize pipeline, conversion, and account engagement data to pinpoint growth opportunities and suggest marketing actions.

• Provide guidance to sales leadership regarding regional go-to-market strategies and marketing investment decisions.

• Develop comprehensive marketing programs across the entire marketing mix throughout the customer journey.

• Customize and optimize global and regional campaigns specifically for the DACH market.

• Assess program performance, enhance channel investment, and maximize ROI.

• Support executive engagement initiatives, customer events, partner programs, and strategic account activities.

• Cultivate relationships with prospects, customers, partners, and industry stakeholders.

• Work together with channel and alliance teams on collaborative marketing initiatives.

• Serve as the regional marketing expert for the DACH region.

• Establish and manage relationships with agencies, vendors, media partners, and industry organizations.

• Inform strategy, messaging, and go-to-market plans using insights from the region.

• Oversee regional marketing budgets and investment plans.

• Monitor and report on marketing-sourced pipeline, influenced pipeline, opportunity creation, campaign performance, and ROI.

• Provide regular business reviews and performance insights to marketing and sales leadership.

• Report directly to the Marketing Director.

⛳️ Requirements

• A minimum of 5 years of experience in field marketing, demand generation, or regional marketing within a B2B technology organization.

• Proficiency in both German and English.

• In-depth understanding of the DACH technology market, buyer landscape, and competitive dynamics.

• Demonstrated success in building and implementing integrated marketing strategies that drive pipeline and revenue growth.

• Experience collaborating directly with Enterprise and Strategic Account sales teams.

• Comprehensive knowledge of full-stack marketing, including digital demand generation, account-based marketing, content marketing, webinars, partner marketing, nurture programs, paid media, and field engagement.

• Strong analytical abilities to interpret pipeline, campaign, and account engagement data for informed decision-making.

• Familiarity with Salesforce, Eloqua, Gong, and Tableau.

• Experience managing marketing budgets, overseeing agencies, vendors, and third-party partnerships.

🏝️ Benefits

• Commission or bonus, if eligible, governed by a formal corporate plan.

• Country-specific benefits offering.

• Equal employment opportunity and a discrimination-free work environment.

• Remote work from Germany.