Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the regional field marketing strategy.

• Ensure regional marketing initiatives are in line with global strategies and business goals.

• Oversee the planning and execution of a regional events calendar, which includes industry trade shows, academic conferences, and QM-hosted events.

• Collaborate with regional Sales and Business Development leaders to synchronize marketing efforts with pipeline goals and regional priorities.

• Customize and execute global marketing campaigns within the North American region.

• Identify opportunities for creating customer case studies, success stories, and testimonials.

• Provide insights to the global team regarding local market trends, competitor activities, and customer needs.

• Act as the regional marketing subject matter expert.

• Work in partnership with the global Marketing Programs Manager and cross-functional teams.

⛳️ Requirements

• Over 8 years of experience in B2B marketing roles, with a strong emphasis on Field Marketing.

• Demonstrated experience collaborating closely with sales teams in the North American market to enhance pipeline performance.

• Experience in marketing hardware, semiconductors, or complex deep-tech products is highly desired.

• Proven track record in planning and executing intricate event strategies, including trade shows, academic conferences, and exclusive VIP events.

• Experience in implementing global marketing campaigns at a regional scale.

• Familiarity with planning and executing Account-Based Marketing (ABM) campaigns.

• Background in marketing to academic and research institutions, national laboratories, and government agencies.

• A BSc or MSc in physics, engineering, or a related technical field is advantageous.

• Strong aptitude for understanding complex scientific and engineering concepts.

• Self-motivated learner eager to master new technologies.

• Ability to gain a comprehensive understanding of the market, customer base, and competitive landscape.

• Excellent organizational skills with the capability to manage hands-on logistics for events and campaigns.

• A collaborative team player with exceptional interpersonal and relationship-building abilities to work across Sales, Product, and Global Marketing functions.

• A data-driven approach with experience in tracking regional KPIs, including leads and event ROI.

• Willingness to travel frequently within North America and occasionally internationally to support events and team meetings.

🏝️ Benefits

• Willingness to travel frequently within North America and occasionally globally to support events and team meetings.