Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of field-sourced and field-influenced pipeline contributions for Workforce Compliance products.

• Develop quarterly field strategies that align programs with pipeline objectives, MQL targets, and sales priorities.

• Provide weekly updates on MQLs, hot leads, meetings, conversions, and pipeline generated by programs.

• Organize and execute hosted webinars, AMAs, conferences, regional events, executive roundtables, and prospect dinners.

• Oversee partnerships with third parties, including placements, co-hosted webinars, vendor budgets, and pipeline benchmarks.

• Coordinate pre-event outreach, create SDR target lists, manage meeting bookings, badge-scan retargeting, and post-event follow-up.

• Collaborate effectively with Product Marketing, Customer Marketing, Partner Marketing, Events, SDRs, AEs, and RevOps.

• Manage lead routing, sales pitch frameworks, re-engagement initiatives, follow-up timings, and play-triggered lead transitions.

• Execute signal-triggered plays and ongoing cross-sell programs utilizing webinars, events, multi-registrant data, and intent signals.

• Establish campaigns, naming conventions, and source tagging in HubSpot and Salesforce; ensure attribution reconciliation with RevOps.

• Create standardized playbooks and templates while leveraging AI for list development, personalization, follow-up, and reporting.

⛳️ Requirements

• Minimum of 5 years of experience in B2B field marketing, event marketing, or demand generation, with a proven track record of contributing to pipeline figures.

• Practical experience in organizing both in-person and virtual events and webinars as an individual contributor.

• Direct experience collaborating with SDRs and AEs, with a solid understanding of the Sales process in converting leads to meetings and opportunities.

• Demonstrated ability to report on sourced and influenced pipeline, as well as conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform like Goldcast.

• Excellent project management skills with the capability to handle multiple programs simultaneously.

• Comfortable collaborating across various functions, including Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.

• Regularly utilize AI tools to streamline research, personalization, follow-up, and reporting tasks.

🏝️ Benefits

• Health, Dental & Vision Insurance

• 401 (k) + Employer Match

• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off

• STD, LTD & Group Life Insurance

• Paid Parental Leave

• Pet Insurance

• FSA & HSA Options

• Employee Assistance Program

• Remote Work

• Career Advancement & Professional Development Opportunities

• Employee Recognition

• LinkedIn Learning Platform

• Annual bonus eligibility