Field Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Manage the executive dinner calendar across various cities, including the selection of locations, venues, dates, and themes.

• Collaborate with the Customer team to create guest lists and provide sellers with invitation sequences.

• Monitor RSVPs and enhance attendance rates.

• Oversee venues and vendors, negotiate menus and minimums, and manage event expenditures, contracts, and travel arrangements within budget constraints.

• Prepare hosts and executives by briefing them on attendees and objectives.

• Execute events on-site and ensure follow-ups are directed to Sales.

• Assess conferences and sponsorship opportunities based on audience quality, account coverage, and anticipated returns.

• Organize conference participation, which includes booths, side dinners, customer meetings, and speaking opportunities.

• Co-host dinners, workshops, and meetups in collaboration with partners.

• Finalize guest lists, costs, and follow-up responsibilities with partners.

• Work alongside Sales quarterly to identify target accounts and develop streamlined formats for key accounts.

• Provide reports on attendance, meetings conducted, pipeline influence, and feedback from attendees and account owners.

⛳️ Requirements

• Minimum of 3 years of experience in field marketing, event marketing, or B2B events, preferably in a software company.

• Familiarity with developer tools, SaaS, or other technical products is advantageous.

• Proven experience in managing dinners, roundtables, or other small-scale events from start to finish.

• Knowledge of planning around conferences, including sponsorships, side events, and customer meetings.

• Experience collaborating closely with Sales teams.

• Ability to compile a target account list, engage AEs regarding event importance, and report on outcomes.

• Exceptional project management capabilities.

• Capacity to oversee multiple cities and events concurrently without losing track of details.

• Proficiency with budgets, vendor contracts, and spreadsheets.

• Practical knowledge of HubSpot and event attribution systems is a plus.

• Strong writing skills and comfort interacting with senior guests, hosts, and partners.

• Experience marketing to engineering and product leaders is an added benefit.

• Proven ability to develop an event series from inception, including creating a reusable playbook.

• Willingness to travel frequently, including evenings.

🏝️ Benefits

• Competitive salary and equity options.

• Employee-friendly equity terms.

• Daily meal and coffee stipend on workdays.

• Paid co-working space or desk provision.

• Health coverage based on country regulations.

• 5 weeks of paid vacation, in addition to local statutory holidays.

• 4 months of paid parental leave.

• Paid month off after 4 years of service, with additional time off every 2 years thereafter.

• Regular team events and off-site gatherings.

• Remote-first work environment with no mandatory commute.