Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee Hack The Box’s field marketing strategy in the EMEA region, concentrating on commercial and enterprise sectors.

• Act as a strategic marketing ally to the EMEA Sales team.

• Create integrated regional initiatives that drive demand, enhance engagement within key accounts, expedite opportunities, and aid in pipeline and revenue generation.

• Formulate the EMEA marketing strategy and cultivate relationships with Sales during the initial six months.

• Identify regional priorities and target key accounts.

• Initiate campaigns and set up consistent reporting and optimization.

• Manage the field marketing strategy from ideation and planning through to execution, measurement, and optimization.

• Develop quarterly and annual marketing plans aligned with pipeline, revenue, and account objectives.

• Create integrated campaigns utilizing ABM, digital initiatives, content, webinars, executive engagement, partner collaborations, customer advocacy, and strategic events.

• Adapt global campaigns into pertinent regional programs.

• Design account-based programs for key enterprise accounts and strategic opportunities.

• Generate marketing plays to assist Sales in opening doors, engaging buying-group members, advancing opportunities, and re-engaging stalled or closed-lost accounts.

• Establish lead follow-up strategies, campaign activation plans, and shared success metrics with Business Development and Sales.

• Develop audience-specific initiatives for CISOs, security leaders, technical practitioners, talent-development leaders, and other members of the buying committee.

• Create webinar, roundtable, executive engagement, and thought-leadership programs.

• Design coordinated campaigns for pre-event, onsite, and post-event activities.

• Develop joint demand and pipeline initiatives with strategic channel and technology partners.

• Highlight customer success stories, support expansion opportunities, and foster regional advocacy.

• Manage the EMEA field marketing budget and provide investment recommendations.

• Set program goals related to target-account engagement, lead quality, pipeline generation, opportunity acceleration, and influenced revenue.

• Communicate campaign strategies, performance, insights, and next steps to Sales and Marketing stakeholders.

• Analyze outcomes and sales feedback to enhance targeting, messaging, channels, and investments.

• Keep track of regional market trends, customer requirements, competitor activities, and emerging opportunities.

⛳️ Requirements

• Minimum of five years of B2B marketing experience, including field marketing, demand generation, account-based marketing (ABM), or integrated campaigns.

• Experience in marketing enterprise SaaS or technology solutions; cybersecurity experience is highly preferred.

• Proven track record in developing regional, multi-channel marketing programs that contribute to pipeline generation, opportunity acceleration, and revenue growth.

• Strong comprehension of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration.

• History of collaboration with Sales, Business Development, Partner, and Customer Success teams.

• Practical experience with marketing automation, CRM, ABM, analytics, and reporting platforms such as HubSpot.

• Familiarity with AI-powered marketing tools is highly desirable.

• Ability to create marketing strategies that align with business goals while remaining actively involved in campaign execution.

• Excellent project management skills and capacity to juggle multiple campaigns, stakeholders, budgets, and deadlines.

• Outstanding communication, collaboration, and stakeholder management abilities.

• Creative and adaptable mindset, able to excel in a fast-paced global organization.

🏝️ Benefits

• 10% relocation bonus based on the annual salary.

• 50% tax reduction on income during relocation.

• Accommodation assistance for the initial weeks.

• Supportive and nurturing environment that promotes growth, flexibility, and autonomy.

• Continuous opportunities for learning and problem-solving.

• Global meet-ups.

• Private Health Care & Life Insurance.

• Home Office Allowance.

• Ticket Restaurant Allowance.

• Paid paternity leave.

• Dedicated budget for training and professional development.

• Participation in conferences.

• State-of-the-art equipment.

• Full access to Hack The Box lab offerings.

• Fully remote work option.

• Relocation assistance to Athens, Greece.