Field Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the comprehensive US field marketing calendar, including conference sponsorships, executive dinners, roundtables, and webinars.

• Handle event concepts, budgets, logistics, promotion, and follow-up procedures.

• Develop and implement account-based programs for key accounts in partnership with the sales team.

• Execute integrated, pain-based campaigns that blend field activities with outbound efforts, content, and paid support.

• Manage HubSpot as the primary marketing system, encompassing campaign creation, workflows, list management, and reporting.

• Conduct email marketing to bolster campaigns and guide accounts through the sales pipeline.

• Foster co-marketing partnerships with collaborators through joint events and shared campaigns.

• Assist with updates to website content, landing pages, and ongoing optimization efforts.

• Oversee US paid media activation for campaigns and events.

• Create sales enablement materials for the US sales team.

• Aid in the execution of global EU campaigns and coordinate with the wider team.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, encompassing field marketing and hands-on digital execution.

• Ideal candidates will have experience in SaaS or a similarly intricate sales environment.

• Proven track record of organizing conferences, dinners, and webinars that effectively generate pipeline.

• Experience in running or supporting ABM programs in collaboration with a sales team is essential.

• Strong, practical knowledge of HubSpot is required.

• Ability to manage a budget and report on ROI is necessary.

• Experience in supporting or coordinating global/multi-region marketing initiatives is preferred.

• Familiarity with website management, including CMS and landing page development, is important.

• Must be a self-starter capable of developing strategy and executing intricate details.

• Candidates should be based in the US, with a preference for the Eastern time zone.

• Willingness to travel approximately 30% of the time for events is required.

• Experience in marketing for financial services or another regulated industry is a plus.

• Familiarity with paid media platforms, such as LinkedIn Ads and Google Ads, is advantageous.

• Basic design skills using Canva are a nice-to-have.

• Must have the legal right to work in the US.

🏝️ Benefits

• Equity and potential for upside.

• Comprehensive health insurance.

• 401k retirement plan.

• Generous paid time off (PTO).

• An ambitious, engineering-led culture free from bureaucratic obstacles.