Field Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Assist in the development of quality pipelines and enhance brand recognition in the LATAM region through field and channel marketing initiatives, events, and campaigns.

• Design pipeline generation strategies targeting large enterprise accounts.

• Create and execute comprehensive regional marketing strategies, incorporating digital marketing, corporate events, third-party sponsorships, direct mail, and teleprospecting.

• Collaborate with the sales team on pipeline coverage, acceleration, territory planning, and aligning regional sales efforts.

• Partner with business development to prioritize and progress lead targeting and follow-up.

• Train and equip the sales team regarding marketing initiatives.

• Evaluate and analyze field marketing effectiveness against established target plans.

• Oversee the regional field marketing budget and expenditures.

• Formulate co-marketing strategies with channel partners and alliances.

• Enhance reach, conversion, velocity, value, and return metrics.

• Craft and implement messaging tailored for specific accounts and clusters of accounts.

• Coordinate event logistics and onsite execution, managing schedules, venues, audiovisual needs, catering, contracts, and BEO details.

• Collaborate with campaigns to produce webinar content for larger enterprise clients.

• Manage projects from start to finish while liaising with field sales, channels, sales development, account management, business development, and cross-functional teams.

• Contribute to the company’s mission of transforming cloud-era data security and assisting businesses in securing and utilizing their data effectively.

⛳️ Requirements

• At least five (5) years of experience in delivering excellence in enterprise Field Marketing and channel marketing.

• Extensive knowledge of demand generation and marketing best practices.

• Results-driven with a strong passion for performance measurement and analytics.

• Proven experience in implementing engagement programs that ensure customer success, leading to renewals and expansions.

• Demonstrated success in executing programs and events that drive demand, accelerate deals, generate returns, and provide outstanding attendee experiences.

• Experience in content creation across various messaging platforms, including email, direct mail, digital ads, SDR scripts, and marketing materials.

• Familiarity with developing regional and channel strategies to support account-based marketing initiatives.

• Proven ability to establish effective working relationships with both sales and marketing teams.

• Willingness to travel up to 30% of the time.

• Fluency in Portuguese is required; Spanish fluency is a plus.

• A Bachelor's Degree with a focus on Marketing or Business is preferred but not mandatory.

• Ability to articulate market-specific value propositions and adapt them to program needs.

• Strong comprehension of tailored audience messaging and content development.

• Experience in segmentation analysis, budgeting, and constructing business cases.

• Understanding of B2B sales cycles, demand generation, pipeline contribution, and deal acceleration.

• In-depth knowledge of marketing performance metrics and ROI.

• Familiarity with marketing to B2B buyers through white papers, case studies, webcasts, digital marketing, email campaigns, call downs, and direct mail.

• Experience with tools such as Asana, Splash, Salesforce, Marketo, and/or predictive analytics platforms is preferred.

• Experience in integrated marketing content creation and implementation.

• Ability to comprehend company and product pitches and execute them in the field.

• Skill in conveying information effectively to both internal and external audiences.

• Proficient in writing and delivering marketing-quality emails, presentations, and collateral.

• Outstanding event planning capabilities, including handling event contracts, BEO specifics, and creating unique attendee experiences.

• Expertise in recruitment planning for events and ensuring execution excellence.

• Ability to manage multiple projects, adhere to tight deadlines, and adapt to changing priorities.

• Capacity to lead cross-functional teams and influence regional marketing objectives.

• Proficient in evaluating and navigating complex issues.

• A revenue-generating mindset with a commitment to pipeline outcomes.

🏝️ Benefits

• Flexibility to work remotely, with reimbursement for office setup.

• Competitive salary package.

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Potential for merit-based salary increases depending on individual or company performance, duration in the role, and other discretionary factors.