Field Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Assist in the development of pipeline and enhance brand visibility in the region through field and channel marketing initiatives, events, and campaigns.

• Design and implement pipeline generation strategies for major enterprise accounts.

• Create and execute integrated regional marketing strategies, encompassing digital marketing, corporate events, third-party event sponsorships, direct mail, and teleprospecting.

• Collaborate with the sales team on pipeline coverage, acceleration, territory planning, and alignment.

• Partner with business development on targeting, prioritizing lead follow-up, and progression.

• Train and empower the sales team regarding marketing activities.

• Evaluate and analyze the performance of field marketing against established targets.

• Oversee the regional field marketing budget and expenditures.

• Formulate co-marketing strategies with channel partners and alliances.

• Enhance reach, conversion rates, speed, value, and return metrics.

• Craft messaging for individual accounts and account clusters.

• Manage event logistics and on-site execution, coordinating schedules, rooms, AV, catering, venues, contracts, and BEO specifics.

• Collaborate with campaign teams to create webinar content for larger enterprise clients.

⛳️ Requirements

• At least five (5) years of experience in delivering excellence in enterprise Field Marketing.

• In-depth knowledge of demand generation and marketing best practices.

• Results-driven with a strong passion for performance measurement and analytics.

• Experience in executing engagement programs that ensure highly satisfied customers who continue to renew and expand.

• Proven track record in implementing programs and events that stimulate demand, accelerate deals, and provide exceptional experiences for attendees.

• Proficiency in content creation across various formats, including messaging platforms and persuasive copy for emails, direct mail, digital ads, SDR scripts, and marketing materials.

• Experience in developing regional and channel strategies to support account-based marketing efforts.

• Demonstrated ability to foster highly effective working relationships with sales and marketing teams.

• Bachelor's Degree in Marketing or Business preferred, though not mandatory.

• Capability to clearly articulate a market-specific value proposition and customize it to meet diverse program requirements.

• Strong understanding of content creation targeted at audiences with tailored messaging.

• Experience in segmentation analysis, budgeting, and crafting business cases.

• Knowledge of the B2B sales cycle and ability to identify opportunities for maximizing demand creation, pipeline contribution, and sales opportunity acceleration.

• Excellent grasp of marketing performance metrics management to ensure optimal program effectiveness and ROI.

• Experience marketing to a diverse range of B2B buyers using offerings such as white papers, case studies, webcasts, and digital marketing, delivered through email, calls, and direct mail.

• Familiarity with Salesforce, Marketo, and/or other predictive analytics tools preferred.

• Integrated marketing content creation and execution experience.

• Ability to comprehend the company's product pitch and execute it in the field.

• Proficient in conveying information to a broad spectrum of internal and external audiences.

• Skilled in writing and delivering marketing-quality emails, presentations, and collateral.

• Exceptional event planning capabilities, including managing event contracts, BEO details, and creating unique attendee experiences.

• Planning for event recruitment and ensuring execution excellence.

• Adaptability and a proactive “can-do” attitude.

• Strong communication and influence skills, with the ability to lead cross-functional teams towards achieving regional marketing objectives.

• Capacity to manage multiple projects simultaneously under tight deadlines.

• Self-motivated.

• Ability to assess and navigate complex issues with multiple evolving factors.

• Revenue-generating mindset and a sense of ownership regarding pipeline outcomes.

• Capability to serve as a vital member of the regional sales team.

🏝️ Benefits

• Opportunity to work remotely, with reimbursement for office setup.

• Competitive salary.

• Paid holidays and sick leave.

• Health, vision, and dental insurance.