Field Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take full ownership of field events, overseeing everything from event concept development and budget management to vendor coordination and logistics, while ensuring alignment with Sales, executing on-site, and measuring post-event ROI and pipeline impact.

• Collaborate closely with the Sales team to implement strategies targeting account lists and facilitating account-specific outreach.

• Develop and implement targeted outreach strategies to generate pre-event meetings using an Account-Based Marketing (ABM) approach.

• Oversee all event logistics, including venue selection, vendor management, catering, audiovisual needs, signage, shipping, and on-site execution.

• Coordinate efforts with RevOps, Design, Product Marketing, and Customer Marketing teams.

• Partner with Sales to monitor outreach efforts and ensure meetings are arranged prior to each event.

• Monitor and analyze event performance metrics, such as registrations, attendance, meetings, pipeline influence, and revenue impact.

• Keep organized event trackers, timelines, and post-event summaries.

• Assist in broader field marketing initiatives, including sponsored events, trade shows, and partner activations.

⛳️ Requirements

• 2–5 years of experience in field marketing, event marketing, or B2B marketing.

• Proven experience working closely with Sales teams to achieve pipeline objectives.

• Excellent project management and organizational capabilities.

• Ability to manage multiple events across various markets simultaneously.

• Experience in budget management and ROI tracking.

• Strong communication skills with a keen attention to detail.

• Willingness to travel for events, approximately 10-20% of the time.

• Core working hours are from 8:00 AM to 5:00 PM CST (with flexibility for PST hours).

• Availability to work occasional evenings or weekends during live events.

🏝️ Benefits

• Comprehensive employer-paid benefit plans available for employees, including multiple health plan options (HSA, PPO).

• Flexible Paid Time Off (PTO).

• 401(k) plan with company matching.

• Options for flexible remote work.

• Maternity and Paternity Leave.

• Access to Employee Resource Groups to connect with fellow "Birds".

• Ample opportunities within a dynamic and rapidly growing organization!