Field Marketing Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Develop and oversee the event strategy for Adapty and FunnelFox.

• Establish an event portfolio that includes clear objectives, target audiences, expected payback, and frequency.

• Ensure that the event portfolio generates a return on investment.

• Initiate and manage an annual flagship conference.

• Make data-informed go/no-go decisions for events.

• Expand successful event formats and phase out those that fail to deliver returns.

• Design scalable event formats, including dinners, roundtables, side events, meetups, and virtual events.

• Manage event registrations, attendance rates, and customer participation through invitations, promotions, and partnerships.

• Coordinate the event pipeline process with Sales, which includes target account lists, pre-arranged meetings, and follow-up service level agreements.

• Create event attribution and reporting in HubSpot and review it weekly with the Sales team.

• Prioritize tasks for the Event Operations team.

• Collaborate closely with the Sales team while the Event Operations team handles the execution.

⛳️ Requirements

• Over 3 years of experience in B2B event or field marketing with budget management and revenue targets.

• Proven expertise in assessing event ROI, including costs, meetings, pipeline, and closed-won revenue.

• Experience in eliminating non-profitable events and scaling successful ones.

• Developed at least one event format from inception that achieved growth.

• Proficient in CRM attribution and report generation in HubSpot or Salesforce.

• Proactive approach to Sales follow-up instead of merely providing a lead list.

• Fluent in English.

• Willingness to travel frequently.

• Nice to have: experience launching a conference from the ground up.

• Nice to have: familiarity with mobile applications, ad technology, MMP, or B2B SaaS sales targeting developers and founders.

• Nice to have: connections among app founders and growth leaders.

• Nice to have: experience in selling event sponsorships.

• Nice to have: experience managing events across the US, EU, and Asia.

🏝️ Benefits

• Competitive compensation directly linked to your performance.

• Flexible remote working options.

• Opportunity to work on-site in the Belgrade or London offices.

• Language learning opportunities.

• Sports benefits.

• Health insurance coverage.

• Laptop coverage.