Field Marketing Lead

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Conduct research on industry conferences, regional events, and sponsorship opportunities within the realms of privacy, legal, security, marketing, and advertising.

• Maintain a prioritized master event calendar and provide recommendations to the Chief Marketing Officer.

• Analyze customer data and pipeline metrics based on industry, company size, region, and buyer roles.

• Align customer insights and pipeline analysis with event audiences to formulate an effective event strategy.

• Collaborate with Account Executives on target account lists, outreach efforts, meeting arrangements, invitations, and follow-up communications.

• Oversee all logistics for conferences and sponsorships, encompassing registration, booth setup, shipping, travel arrangements, signage, promotional items, and onsite coordination.

• Organize and execute executive dinners, summits, webinars, partner events, and co-marketing activities.

• Manage venues, catering services, invitations, guest lists, event operations, timelines, run-of-show documents, and checklists.

• Greet guests, facilitate introductions, and connect customers, prospects, partners, and the Ketch team.

• Monitor budgets, contracts, invoices, vendor commitments, and event suppliers.

• Coordinate booth materials, collateral, and speaker requirements in collaboration with Product Marketing and Design teams.

• Partner with RevOps on lead capture processes, campaign tracking, and event reporting.

• Summarize event leads, meetings, pipeline impacts, costs, and actionable insights for future events.

⛳️ Requirements

• 2-4 years of experience in field marketing, event marketing, or event coordination, preferably within B2B software or services.

• Demonstrated capability to manage multiple events concurrently and meet deadlines without overlooking details.

• Proficient in managing budgets, vendor contracts, and negotiations.

• Excellent written and verbal communication skills, with confidence in engaging with Account Executives, executives, partners, and vendors.

• Willingness to travel approximately 25% of the time to ensure smooth onsite operations.

• Experience with privacy, security, data governance, martech/adtech, or compliance-related SaaS events is highly desirable.

• Background in organizing executive dinners, account-based marketing (ABM) events, or managing sponsor and speaker programs at industry conferences is a significant advantage.

• Experience collaborating with agency or consultancy partners on co-hosted events is a valuable plus.

• A Bachelor's degree in marketing, communications, event management, or a related field, or equivalent experience is highly regarded.

• Proficiency in English is required for all positions.

🏝️ Benefits

• Competitive medical, dental, and vision coverage, with 100% of premiums covered for full-time employees based in the US.

• Unlimited paid time off (PTO).

• 10 paid company holidays each year.

• Paid parental leave.

• Remote-friendly work environment with flexible scheduling designed around core collaboration hours.

• Commuter benefits offered for office-based employees.

• Equity opportunities.