Field Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, implement, and manage a comprehensive regional go-to-market strategy.

• Assist the sales team in reaching both short-term and long-term revenue goals and territory objectives.

• Lead the development of regional campaign plans, strategic and tactical adoption strategies, multi-channel promotional initiatives, territory-specific messaging and positioning, collateral, events, conferences, and sponsorships.

• Work closely with Sales Leadership to gain and maintain a thorough understanding of regional needs, gaps, challenges, and opportunities.

• Organize and deliver regional sales events and meetings.

• Foster relationships with sales and marketing leaders, Account Executives, and Per Diems throughout the region.

• Oversee marketing strategy and initiatives for current and forthcoming state adoptions, including market research, messaging, collateral, pre-work, state submissions, sampling, district evaluations, piloting, and sales efforts.

• Provide field insights to Product Marketing to guide national messaging and marketing initiatives.

• Manage responses to district questionnaires and product evaluations.

• Direct regional marketing efforts that support prospecting, lead generation, pipeline development, and opportunity progression.

• Keep track of regional adoptions, RFPs, policy adjustments, requirements, and developments.

⛳️ Requirements

• Bachelor’s degree.

• Over 5 years of professional experience in sales within the education publishing sector.

• More than 5 years of professional experience in marketing within the education publishing sector.

• At least 5 years of experience and proven success in managing complex projects.

• Background in developing and executing campaigns that drive sales.

• Proficiency in prospecting, lead generation, pipeline development, and closing opportunities.

• Experience in writing RFPs and/or rubric responses.

• Skilled in writing marketing copy, influencing design, managing print production, coordinating print and digital marketing activities, and organizing events.

• Experience collaborating with Product Development, Product Management, and Marketing Services teams.

• Intermediate to advanced skills in Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms such as HubSpot and Pardot, WordPress, Adobe, Zoom, and Slack.

• Outstanding written and verbal communication abilities.

• Strong interpersonal skills.

• Exceptional leadership skills with experience in managing teams.

• Capacity to travel 15–20% of the time.

• Eligibility to work in the United States and fulfill employment verification requirements upon hiring.

🏝️ Benefits

• Commission.

• 401(k) plan.

• Competitive health insurance.

• Mental health options.

• Basic life insurance.

• Paid time off.

• Parental leave.

• Access to top-tier development programs.

• Remote work option.

• In-person onboarding or occasional visits to headquarters in New York as necessary.