Field & Events Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete execution of conferences, trade shows, and sponsored events, encompassing logistics, booth and material arrangements, staffing, budgeting, and vendor management.

• Collaborate with event contractors and external vendors to ensure timely and budget-compliant event delivery.

• Develop target account lists, briefing documents, and meeting schedules for each event in conjunction with the Workforce Solutions team.

• Establish and uphold event lead tagging processes in HubSpot.

• Manage post-event follow-up sequences and transition warm leads to the sales team.

• Monitor attendee engagement and provide insights that influence future event investments.

• Administer the paid webinar program, from topic and speaker coordination to promotion, production, and follow-up.

• Assist in the planning and execution of a Stepful-hosted event in 2027.

• Create repeatable event playbooks and checklists.

• Explore AI tools to enhance the efficiency of event preparation and follow-up.

• Collaborate with Growth leadership on the overarching event strategy.

• Report directly to the Director of Enterprise Marketing.

• Travel to events, up to 30% of the time.

⛳️ Requirements

• 5+ years of experience in events or field marketing, particularly in startup environments.

• Proven ability to manage multiple events simultaneously from inception to completion, including budgeting, vendor relations, and on-site execution.

• Practical experience in establishing lead capture and campaign tagging within a CRM or marketing automation platform (e.g., HubSpot, Salesforce, Marketo, or similar).

• Background in executing webinars or virtual events from promotion to follow-up.

• Proficient in developing processes and tools in the absence of established infrastructure.

• Excellent project management and communication abilities.

• Proactive in identifying risks early and communicating them to sales and marketing partners.

• Readiness to travel for events, especially during the busy fall season.

• Event experience targeting healthcare, health systems, or HR and workforce audiences is advantageous.

• Experience in launching a company's flagship event or customer summit is a plus.

• Background in EdTech, workforce development, or healthcare is desirable.

🏝️ Benefits

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA, and commuter benefits

• Learning stipend

• Open vacation policy

• Guidance of 15 days PTO annually

• Stepful closes during the last week of December

• 15 work-from-anywhere days

• 10 public holidays observed for 2026