Field & Event Marketing Manager, APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Establish the APAC marketing function from the ground up, collaborating with the APAC General Manager and regional sales leadership to define and implement the regional strategy.

• Develop an APAC field and events plan along with a budget, reserving funds for in-quarter opportunities.

• Initiate a recurring technical community program based in Singapore, India, and Australia.

• Create sustainable joint field programs with cloud, technology, and channel partners, aiming for shared pipeline goals and tracking.

• Enhance program-sourced and program-influenced pipelines while acquiring new logos across the APAC region.

• Adapt global event-in-a-box kits for key markets, ensuring follow-up with each lead.

• Construct and activate an APAC customer proof library containing stories, case studies, and references.

• Showcase APAC representation on the website through regional landing pages, local customer logos, case studies, proof points, product updates, and team visibility.

• Organize executive roundtables, customer dinners, and sponsorships punctually and within budget.

• Monitor and report on spending, attendance, and pipeline performance against the plan.

• Collaborate with the APAC PR agency and global Brand, Web, and Product Marketing teams to ensure regional messaging is localized and consistent.

⛳️ Requirements

• Operates with an AI-native approach: designs Human+AI workflows for planning, logistics, follow-up, and reporting, while developing systems that reduce repetitive event tasks.

• Functions independently as the first representative in the region, managing across time zones with a US-based team.

• Travels frequently within the region, approximately 30–40% of the time.

• Typically possesses around 3–6 years of experience in field or event marketing within the APAC region, or has equivalent demonstrated experience (preferred, not required).

• Experience in B2B SaaS, developer-focused, or AI/infrastructure marketing is preferred but not mandatory.

• Previous co-marketing experience with technical partners is advantageous (preferred, not required).

• Familiarity with working alongside PR agencies or supporting regional communications is beneficial (preferred, not required).

• Professional proficiency in an additional regional language, such as Bahasa or Mandarin, is preferred but not essential.

🏝️ Benefits

• Opportunity to shape the marketing function in a dynamic and growing region.

• Collaborate with cross-functional teams and influence strategic decisions.

• Work in a fast-paced environment that encourages innovation and creativity.