Field & Channel Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the complete event calendar and field marketing strategy for a designated region or channel.

• Create and implement targeted GTM event programs tailored for key verticals and accounts.

• Collaborate with Sales and Account Executives to synchronize event portfolios and invitation tactics.

• Develop comprehensive playbooks for the planning, execution, and assessment of events, dinners, and tradeshows.

• Maintain consistent processes for pre-show, on-site, and follow-up activities across multiple events.

• Assess the ROI of the event portfolio and adjust budget and efforts towards the most effective investments.

• Enhance marketing systems, technology infrastructure, automation, and templates.

• Oversee vendor and partner portfolios, including discussions regarding performance.

• Coordinate with AEs, CAMs, and partners across various events.

• Establish standardized processes for stakeholders to minimize collaboration barriers.

• Lead projects, mentor and coach team members, drive improvements in processes, and encourage adoption.

⛳️ Requirements

• 6–8 years of experience in B2B field marketing or event marketing.

• Proven experience managing a portfolio of events or a regional/channel program, preferably within the SaaS or technology sectors.

• Demonstrated history of evaluating ROI across various events and reallocating resources to optimize performance.

• Experience in managing vendor and partner relationships, including discussions on performance and escalations.

• Experience in developing GTM programs for specific verticals or strategic accounts.

• Proven ability to create systems, playbooks, or templates.

• Experience in coaching or mentoring junior marketing professionals.

• Comfortable serving as an escalation point for issues involving vendors, partners, or internal stakeholders.

• Familiar with event management platforms like Cvent or Splash.

• Knowledgeable in marketing automation tools such as Salesforce or HubSpot.

• Experience in supporting enterprise or strategic account segments.

• Familiarity with account-based marketing principles and designing vertical-specific campaigns.

• Experience in a rapidly growing B2B SaaS environment.

• Must complete a criminal records check upon hiring.

• Must be a citizen of Canada or the United States, or eligible to work in either country.

• Must adhere to Solink’s security policies and standards.

🏝️ Benefits

• Significant equity for all full-time, permanent employees.

• Comprehensive benefits package.

• Monthly reimbursement for fitness, wellness, or mental health initiatives.

• Flexible working arrangements where applicable.

• Opportunities for advancement based on contributions and merit.

• Social engagement through So-learns, Solink-o, and So-lunches.