Field, Channel, and Alliances Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Establish and nurture trusted relationships and communication with internal sales, channel, and technical alliance teams.

• Design and implement strategic marketing campaigns and programs that foster qualified lead generation, enhance pipeline growth, and support revenue goals.

• Ensure consistency with the company's global marketing strategy and business objectives.

• Oversee the planning, execution, and optimization of channel marketing initiatives.

• Enhance partner engagement, broaden market reach, and promote pipeline growth with channel partners and teams.

• Collaborate with technical alliances leadership on joint marketing efforts that drive revenue, boost engagement, and generate demand.

• Develop and sustain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral.

• Assess, analyze, and report on the success of marketing events and programs using sales and marketing automation tools.

• Provide actionable insights and ROI recommendations on a weekly and monthly basis.

• Establish and maintain relationships with third-party vendors and event venues.

• Represent the company at industry conferences, trade shows, events, and customer-facing engagements.

• Enhance brand awareness, generate top-of-funnel leads, and facilitate deal progression.

• Track industry trends, competitive activities, and market opportunities to pinpoint areas for growth.

⛳️ Requirements

• 5–7 years of demonstrated B2B field and channel marketing experience within a global high-tech environment.

• Experience with Enterprise Storage systems or a storage software company is highly preferred.

• Proficiency in English is mandatory.

• Proficiency in Spanish and/or Portuguese is strongly preferred.

• Significant experience in both field and channel marketing.

• Experience in technical alliance marketing and federal marketing is strongly desired.

• Strong, proven experience with Marketo, SFDC, 6Sense, Oktopost, and other marketing AI automation platforms.

• Ability to work independently as a self-motivated individual.

• Strong project management and problem-solving capabilities.

• Excellent verbal and written communication skills.

• Willingness to travel occasionally.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Competitive salary and performance bonuses.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive team environment.