Field and Channel Marketing Manager – Southeast Asia, India

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the field and channel marketing strategy for Southeast Asia and India in collaboration with regional sales leadership and the global marketing team.

• Organize and implement regional events, encompassing large trade shows, intimate roundtables, and lunch & learns.

• Guarantee impeccable execution before and after events.

• Collaborate with sales leaders to identify key events, establish objectives, and enhance attendance, meetings, and post-event conversion rates.

• Design and execute joint marketing initiatives with reseller and distribution partners.

• Work alongside the channel sales team to increase partner-sourced pipeline and revenue.

• Assess pipeline metrics, cost per meeting, cost per lead, and opportunity conversion rates.

• Analyze performance data and optimize marketing programs accordingly.

• Monitor campaign ROI and guide the allocation of regional marketing budgets based on performance outcomes.

• Partner with Alliances, Digital Marketing, Product Marketing, and ABM teams to tailor campaigns and content to local markets.

• Coordinate with sales, channel, and global marketing stakeholders to maximize effectiveness and ensure that programs remain aligned.

⛳️ Requirements

• 3-5 years of experience in B2B field marketing and/or channel marketing, preferably within a global SaaS or technology company.

• Direct experience managing events and partner marketing initiatives from inception to completion, including logistics and vendor management.

• Proficiency with Salesforce, HubSpot, and integrated marketing tools.

• Capability to analyze and interpret metrics related to field marketing performance.

• Solid understanding of the B2B sales pipeline and funnel dynamics.

• Exceptional written and verbal communication skills in English.

• Ability to cultivate relationships and achieve results across diverse teams and time zones.

• Strong organizational abilities and meticulous attention to detail.

• Capacity to manage multiple programs simultaneously.

• Comfort and proficiency in utilizing modern AI tools (e.g., Claude, ChatGPT) as part of daily responsibilities.

• Proven record of employing AI tools to enhance quality and efficiency.

• Experience in cybersecurity is advantageous.

• Willingness to work across various time zones.

🏝️ Benefits

• Remote work arrangement.

• Occasional travel within India and Southeast Asia.