Field and Channel Marketing Manager – Southeast Asia, India

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the field and channel marketing strategy for Southeast Asia and India in collaboration with regional sales leadership and the global marketing team.

• Organize and implement regional events, which include large trade shows, small roundtables, and lunch & learns.

• Oversee both pre-event and post-event activities.

• Collaborate with sales leaders to identify events, establish objectives, enhance attendance and meetings, and increase post-event conversion rates.

• Develop and execute joint marketing initiatives with reseller and distribution partners.

• Coordinate with the channel sales team to expand partner-sourced pipeline and revenue.

• Evaluate pipeline metrics, cost per meeting, cost per lead, and opportunity conversion rates.

• Monitor campaign ROI and advise on regional marketing budget allocation.

• Work alongside Alliances, Digital Marketing, Product Marketing, and ABM teams to tailor campaigns and content for local markets.

• Align with sales, channel, and global marketing stakeholders to enhance program effectiveness.

⛳️ Requirements

• 3-5 years of experience in B2B field marketing and/or channel marketing, preferably within a SaaS or technology-focused global company.

• Practical experience in managing events and partner marketing programs from start to finish, including logistics and vendor coordination.

• Familiarity with Salesforce, HubSpot, and other integrated marketing tools.

• Ability to analyze and interpret data related to field marketing performance metrics.

• Strong understanding of the B2B sales pipeline and funnel dynamics.

• Excellent written and verbal communication skills in English.

• Capability to cultivate relationships and drive outcomes across diverse teams and time zones.

• Strong organizational skills with a keen attention to detail.

• Ability to manage multiple projects simultaneously.

• Comfort and proficiency in utilizing modern AI tools, such as Claude and ChatGPT, in daily tasks.

• Experience in the cybersecurity sector is advantageous.

• Willingness to travel occasionally within India and Southeast Asia.

• Capacity to work across various time zones.

🏝️ Benefits

• No specific benefits, perks, or compensation extras are stated.