Facebook Ads, Marketing VA

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, develop, launch, and oversee advertising campaigns on Facebook and Instagram.

• Establish campaign objectives, target audiences, budgets, placements, and performance tracking.

• Evaluate campaign success and refine strategies for enhanced outcomes.

• Implement A/B testing and utilize data insights for continuous improvement.

• Retarget individuals who have visited the website and those who have engaged with previous content when applicable.

• Propose advertising tactics aligned with event objectives.

• Determine the most effective campaign types and targeting strategies.

• Identify opportunities to enhance lead generation and conversion rates.

• Provide guidance on the required images, videos, and written content for each campaign.

• Collaborate with provided content and suggest enhancements.

• Work closely with Jyotsna to ensure creative assets align with brand messaging.

• Deliver consistent reports on campaign performance metrics.

• Monitor reach, CTR, CPC, CPL, and conversion rates.

• Suggest ongoing enhancements for campaigns.

• Generate qualified leads and boost registrations for both virtual and in-person events.

• Efficiently manage advertising budgets to enhance campaign performance and ROI.

⛳️ Requirements

• Demonstrated experience in managing effective Facebook and Instagram advertising campaigns.

• In-depth knowledge of lead generation techniques and event marketing strategies.

• Strong analytical and data-driven mindset for optimizing campaigns.

• Exceptional communication and project management abilities.

• Self-motivated with the capacity to work independently.

• Experience in promoting webinars, workshops, coaching programs, or live events (preferred).

• Familiarity with online course business models (preferred).

• Background in CRM integrations and lead automation (preferred).

• Proficiency with Meta Ads Manager, Facebook Business Suite, and Facebook Pixel / Meta Events.

• Knowledge of Canva (preferred).

• Understanding of Google Analytics (preferred).

🏝️ Benefits

• Opportunity to transition from part-time to full-time employment.

• Flexible remote work options available.