External Marketing Specialist

This is a fully remote position, open to applicants in Venezuela.

📋 Description

• Develop short-form video advertisements utilizing AI video tools based on approved scripts and claims.

• Create and evaluate various creative options while consistently updating content.

• Submit completed videos for Legal and compliance review.

• Establish and oversee TikTok and Meta advertising accounts and campaigns for several brands.

• Construct Amazon Attribution links and monitor results related to Amazon sales.

• Conduct daily performance monitoring, optimize budgets, and halt ads that are not performing well.

• Assist with seasonal marketing campaigns such as Back-to-School, Prime Day, and Black Friday/Cyber Monday.

• Oversee affiliate-platform presence, manage product deals, private commissions, and brand updates.

• Collaborate with brand managers regarding commissions, promotions, and product availability.

• Evaluate partner opportunities for alignment with the portfolio.

• Connect with creators through Creator Connections and affiliate platforms.

• Address creator inquiries, provide briefs, manage compliance reviews, and conduct limited outreach.

• Monitor and report on spending, CTR, CPC, traffic, sessions, conversion rates, revenue, and the impact of Brand Referral Bonus.

• Handle weekly/monthly reporting for paid social and affiliate initiatives.

• Analyze performance data from platforms, creatives, and partners.

• Work in tandem with Brand Managers and Creative teams.

• Maintain tracking documentation and assist in the creation of standard operating procedures.

⛳️ Requirements

• Minimum of 1 year experience in paid social, affiliate marketing, or external traffic programs with tangible Amazon impact.

• Practical experience managing campaigns in TikTok Ads Manager and/or Meta Ads Manager.

• Proven ability to create short-form video ads, preferably using AI video tools.

• Familiarity with Amazon Attribution and Brand Referral Bonus programs.

• Strong project management capabilities across various brands, campaigns, and platforms.

• Analytical mindset with proficiency in generating reports and translating data into actionable insights.

• Understanding of FTC, Amazon, TikTok, and Meta advertising regulations, including guidelines regarding AI-generated content.

• Experience with creator/affiliate platforms such as Creator Connections, Levanta, Wayward, Roundforest, or Partner Boost.

• Familiarity with AI video tools like Topview, Creatify, or Arcads, and editing software such as CapCut.

• Background in running ads for Amazon sellers or e-commerce brands.

• Basic design/editing or asset management skills using Monday.com or Excel.

• Experience in startup environments or managing a multi-brand portfolio.

🏝️ Benefits

• Equal opportunity employer.

• Remote work arrangement.

• Full-time employment.