External Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Drive targeted traffic to Amazon using paid social media, AI-generated video advertisements, creator initiatives, and affiliate networks.

• Develop and oversee advertising programs on TikTok and Meta for various brands.

• Generate, test, and consistently update short-form AI video ad variations.

• Submit completed videos for legal and compliance evaluation prior to launch.

• Establish and manage TikTok and Meta advertising accounts and campaigns.

• Create Amazon Attribution links and track performance on a daily basis.

• Adjust budgets towards high-performing creatives, platforms, and audiences; deactivate underperforming advertisements.

• Assist with seasonal promotions such as Back-to-School, Prime Day, and Black Friday/Cyber Monday.

• Oversee the company's presence on affiliate platforms, including product deals, private commissions, and brand updates.

• Coordinate commissions, promotions, and product availability in collaboration with brand managers.

• Evaluate partner opportunities for compatibility with the portfolio.

• Engage with creators through Creator Connections and affiliate platforms; handle requests, provide briefs, and manage compliance evaluations.

• Monitor and report on spending, CTR, CPC, traffic, sessions, conversion rates, revenue, and the impact of Brand Referral Bonus.

• Manage weekly or monthly reporting schedules and identify opportunities for optimization.

• Collaborate with Brand Managers and Creative teams.

• Maintain tracking documentation and assist in the creation of SOPs.

• Report to the Director of Paid Acquisition.

⛳️ Requirements

• A minimum of 1 year of experience in paid social, affiliate marketing, or external traffic programs with measurable outcomes on Amazon.

• Practical experience in managing campaigns using TikTok Ads Manager and/or Meta Ads Manager.

• Proven ability to create short-form video advertisements, preferably using AI video tools.

• Understanding of Amazon Attribution and Brand Referral Bonus programs.

• Strong project management capabilities across multiple brands, campaigns, and platforms.

• Analytical mindset with the ability to extract reports and translate data into actionable insights.

• Knowledge of FTC, Amazon, TikTok, and Meta advertising regulations, including guidelines for AI-generated content.

• Experience with creator and affiliate platforms such as Creator Connections, Levanta, Wayward, Roundforest, or Partner Boost.

• Familiarity with AI video tools like Topview, Creatify, or Arcads, and editing tools like CapCut.

• Experience running advertisements for Amazon sellers or e-commerce brands.

• Basic skills in design/editing or asset management, including familiarity with Monday.com or Excel.

• Experience in a startup environment or managing a multi-brand portfolio.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Health and wellness benefits, including medical, dental, and vision coverage.

• Generous vacation policy and paid holidays.