Executive Director, Integrated Experience Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main CXPO partner for Marketing Strategy, translating business goals, brand vision, customer insights, and behavioral objectives into cohesive HCP and patient experiences.

• Formulate a perspective on HCP and patient experiences by identifying behavioral obstacles, opportunities, and experience deficiencies.

• Spearhead integrated experience planning throughout the complete customer journey.

• Oversee the creation, activation, evaluation, and ongoing enhancement of Integrated Experience Plans in accordance with IMPact planning standards.

• Work collaboratively with cross-functional teams to ensure alignment in experience strategy, content, channels, capabilities, and execution across both digital and physical touchpoints.

• Examine brand and customer dynamics, synthesizing insights, behavioral data, and performance metrics.

• Create human-centered experiences while applying behavioral science to enhance patient and business outcomes.

• Identify knowledge gaps and collaborate with Insights and Analytics on research and experimentation initiatives.

• Establish experience requirements, content priorities, channel responsibilities, and measurement necessities.

• Lead, mentor, and cultivate Integrated Experience Planning talent, including fostering practical AI application across teams.

⛳️ Requirements

• Bachelor's degree in a relevant field.

• Over 15 years of experience in marketing strategy, customer experience, integrated planning, or related areas.

• Proven expertise in experience design, behavioral strategy, integrated planning, channel orchestration, and performance measurement.

• Track record of converting business and brand strategies into actionable and measurable HCP and patient experience plans.

• Experience leveraging customer insights, behavioral data, analytics, and experimentation to inform decisions and enhance performance.

• Demonstrated success in leading multidisciplinary teams and influencing complex cross-functional and agency relationships.

• Background in standardizing planning processes, increasing marketing efficacy, and driving organizational change.

• Strong commercial insight, analytical acumen, digital and AI proficiency, with the ability to simplify complex strategies and navigate ambiguity in decision-making.

• Experience in attracting, coaching, and developing high-performing talent.

• Preferred experience in pharmaceutical, life sciences, or similarly regulated industries.

• Master of Science and/or MBA preferred.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• Performance-based cash incentive.

• Eligibility for annual equity awards, based on role level.

• Comprehensive health benefits.

• Life insurance benefits.

• Disability benefits.

• 401(k) plan with company contribution and matching.

• Vacation time.

• Personal leave days.

• Paid holidays.

• Additional leave options.

• Reasonable accommodations for individuals with disabilities.