Executive Director, HCP Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert brand strategy, healthcare professional (HCP) insights, market segmentation, and research into practical marketing plans and initiatives.

• Oversee the execution of both personal and non-personal promotional activities.

• Design and implement integrated HCP campaigns across digital platforms, promotional materials, and professional interactions.

• Supervise the development of HCP content and its execution across various channels.

• Create and provide resources for the field, including detail aids, digital sales tools, and promotional materials.

• Establish and manage speaker bureau programs and peer-to-peer education initiatives.

• Facilitate engagement with key opinion leaders (KOLs) and support advisory board activities.

• Organize and carry out HCP congresses, conferences, and other professional engagement events.

• Work in partnership with Medical Affairs on educational initiatives related to disease states and HCP engagement.

• Align programs with Commercial leadership and Sales Training teams.

• Manage daily relationships with creative, media, research, and various agency partners.

• Oversee timelines, budgets, deliverables, and performance metrics for programs.

• Coordinate the MLR/PRC review process for promotional materials involving Medical, Legal, Regulatory, and other key stakeholders.

• Collaborate on Veeva and CRM-enabled HCP engagement, campaign execution, and performance analysis.

• Utilize campaign outcomes, field insights, and engagement data to enhance program effectiveness.

• Report directly to the SVP of Marketing & Communications.

⛳️ Requirements

• Minimum of 12 years of experience in pharmaceutical or biotechnology marketing.

• Proven ability to translate brand strategies into impactful HCP marketing programs executed across multiple channels.

• Experience in supporting a pharmaceutical product launch, preferably within a specialty pharmaceutical or biotechnology setting.

• Practical experience in developing and executing HCP promotional campaigns, field sales materials, digital initiatives, congresses, and other professional engagement activities.

• Proven track record in managing creative, media, research, and agency partners, including oversight of deliverables, timelines, budgets, and quality of execution.

• Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies.

• Experience in coordinating promotional materials through MLR/PRC reviews.

• Understanding of pharmaceutical promotional compliance and the unique roles of Marketing, Medical Affairs, and Commercial teams.

• Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement techniques.

• Strong project management capabilities.

• Excellent communication and collaboration skills.

• Ability to influence across functions, manage competing priorities, and build strong relationships with senior leaders and external partners.

• Hands-on, adaptable approach to work.

• Ability to excel in a lean, dynamic organization.

• Candidates may be located anywhere within the continental United States.

• Experience in launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category is a plus.

• Experience in smoking cessation, pulmonology, addiction medicine, or behavioral health-related therapeutic areas is advantageous.

• Prior experience supporting a commercial organization through launch readiness is an added benefit.

🏝️ Benefits

• Annual performance-based bonus.

• Equity compensation options.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance plans.

• 401(k) retirement savings plan.

• Employee Stock Purchase Plan.

• Company-paid life insurance.

• Short- and long-term disability insurance.

• Paid time off policies.

• Paid company holidays.

• Remote working opportunity.

• Opportunities for travel to events, conferences, and company meetings.