Events Sales Representative

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a strategy to meet sales objectives, recruit bands, and enhance band involvement in special events, competitions, championships, and instructional opportunities.

• Act as a representative of Varsity Brands by exemplifying the company's core values and upholding the highest ethical standards in all business interactions.

• Establish and nurture essential customer relationships, guiding clients toward suitable band products and services.

• Promote camps and events in collaboration with marketing and sales teams, including engaging customers via social media and using branded corporate social accounts.

• Collaborate with Apparel Representatives and Cheer/Dance State Directors to increase participation in camps, clinics, and events.

• Conduct competitive market analysis and tailor strategic plans to align with local market conditions.

• Monitor and report on customer metrics and sales initiatives.

• Work alongside the Manager, VPA Events to identify key Band Director conferences and meetings, ensuring a strong Varsity Spirit/Varsity Performing Arts presence.

• Contribute to the development of educational curriculum.

• Identify new customers and maintain up-to-date contact information for existing customers in CRM.

• Travel throughout the territory for customer visits, conferences, events, and championships.

⛳️ Requirements

• At least 3 years of sales experience.

• Bachelor’s degree in business, marketing, education, or a related field, or equivalent work experience.

• Required experience in performing arts or the performing arts sector.

• Business acumen and the flexibility to interpret high-level direction and apply judgment to find the best products and services for clients.

• Proactive in planning and creating strategies that align with sales goals and strategic objectives.

• High degree of professionalism and business insight, particularly when engaging with large, sophisticated partners in educational institutions.

• Strong time management and organizational skills to effectively handle multiple tasks/projects simultaneously.

• Excellent written and verbal communication abilities.

• Customer service-oriented approach to foster and maintain robust business relationships.

• Proficiency in technical skills, including [Microsoft Office, Salesforce].

• Willingness to travel frequently and work evenings/weekends as necessary.

• In-depth knowledge of band programs is essential.

🏝️ Benefits

• Comprehensive Health Care Benefits.

• HSA Employer Contribution/ FSA Opportunities.

• Wellbeing Program.

• 401(k) plan with company matching.

• Company-paid Life, AD&D, and Short-Term Disability insurance.

• Generous My Time Off & Paid Holidays.

• Varsity Brands Ownership Program.

• Employee Resource Groups.

• Access to Financial Coaching and member-owned Credit Union.

• St. Jude Partnership & Volunteer Opportunities.

• Employee Perks, including discounts on personal apparel and equipment!

• Performance-based incentives.