Events Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Wagepoint's annual event strategy and calendar, encompassing tradeshows, industry events, customer and partner gatherings, proprietary experiences, and yearly summits.

• Investigate and assess event opportunities based on the audience, strategic alignment, costs, reach, and possible business impact.

• Develop comprehensive event plans that outline objectives, target audiences, experiential elements, promotional strategies, budgets, timelines, and success metrics.

• Oversee the complete planning and execution of tradeshows and industry events from start to finish.

• Manage the strategy, programming, promotion, production, and follow-up for Wagefest.

• Organize and execute three annual summits.

• Handle event budgets, vendors, venues, production partners, and suppliers efficiently.

• Manage event timelines, registrations, travel arrangements, shipping, staffing, and logistics.

• Create repeatable event playbooks, checklists, processes, and templates for future use.

• Define success metrics, monitor performance and ROI, and refine future event strategies.

• Implement Wagepoint's webinar strategy, which includes scheduling, speaker coordination, registration, promotion, platform setup, live production, and follow-up.

• Work collaboratively with Sales and external partners on target audiences, objectives, pre-arranged meetings, and follow-up actions.

• Coordinate event assets with the wider marketing team.

• Collaborate with Marketing, SMB, and Partner Sales teams on post-event initiatives.

• Report directly to the Growth Marketing Manager.

• Proactively identify issues, close gaps, and ensure events are well-organized and prepared.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field.

• Over 5 years of experience in event marketing, field marketing, experiential marketing, or a similar role.

• Proven experience managing events from strategy and planning through to execution and post-event analysis.

• Familiarity with tradeshows, conferences, virtual events, and customer or executive experiences.

• Demonstrated ability to create event plans and budgets while managing vendors, agencies, and production partners.

• Experience in planning and executing webinars, including platform setup, promotion, and live production.

• Strong project management capabilities.

• Exceptional attention to detail.

• Excellent communication and stakeholder management skills.

• A commercial mindset with an understanding of event investments, growth, relationships, and branding.

• Strong sense of ownership and accountability.

• Hands-on approach to managing and executing all facets of events.

• Flexibility when priorities shift.

• Capability to track event performance and ROI effectively.

• Bonus: experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or other complex fields.

• Bonus: experience marketing to SMBs, accountants, or bookkeepers.

• Bonus: experience managing large-scale virtual events or multi-day conferences.

• Bonus: experience with partner, customer, or executive events.

• Bonus: familiarity with event platforms, marketing automation, and CRM tools.

• Applicants must be able to work remotely from Canada.

🏝️ Benefits

• Opportunities for professional development.

• New experiences and pathways for career advancement.

• Flexible and autonomous remote work arrangements.

• Virtual interview process.

• An inclusive hiring process with accommodations for recruitment.

• A global team and workplace culture that prioritizes mental wellness and inclusion.