Event Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Oversee the Global Events Marquee and Industry portfolio.

• Establish and guide integrated engagement strategies that enhance Cisco's brand visibility, nurture customer journeys, and generate measurable revenue impact.

• Lead a team of engagement managers focused on audience interaction at significant Marquee and Industry Events and the Cisco Showcase during Cisco Live Global.

• Direct multi-channel marketing and communications strategies across owned and paid media.

• Drive attendee outcomes such as booth interaction, speaking session participation, meeting involvement, brand recognition, and sales engagement.

• Advocate for an AI-first operational model to streamline content creation, unify processes, and scale communication resources.

• Collaborate with Program Management, Event Strategy, Brand, Sales, and Marketing leaders to synchronize strategies and provide a unified Cisco brand experience.

• Define and report on KPIs tracking event effectiveness and ROI.

• Design and enhance high-touch, low-touch, and no-touch customer journey programs.

• Mentor senior and mid-level managers, fostering professional development, high performance, and agility.

• Manage intricate vendor relationships to guarantee service excellence.

• Offer subject-matter expertise and data-driven insights for future event communication and engagement strategies.

⛳️ Requirements

• Over 10 years of event marketing experience in the high-tech industry.

• More than 15 years of strategic communications experience.

• At least 10 years of proven leadership experience managing high-performing teams.

• Demonstrated success in leading complex, large-scale marketing campaigns and flagship event projects.

• Proven capability to create and deliver high-stakes presentations and executive communications.

• Strong enthusiasm for brand storytelling and brand stewardship.

• Experience in integrating AI tools to enhance workflow efficiency, content speed, and process optimization.

• Ability to convert complex data sets into engaging narratives.

• Proven change-management skills, particularly related to AI tools and evolving event formats.

• Proficient in managing complex project portfolios, tracking ROI, and adapting strategies based on data-driven insights.

• Exceptional copywriting and editorial abilities.

• BA/BS degree in Communications, Marketing, or a related field is required.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Cisco restricted stock unit grants may be available, subject to eligibility.

• 10 paid holidays per full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid year-end holiday shutdown.

• 4 paid days off for personal wellness.

• 16 days of paid vacation per full calendar year for non-exempt employees.

• Flexible vacation time off program with no defined limit for eligible exempt employees.

• 80 hours of sick time off provided at hire and each January 1st thereafter.

• Up to 80 hours of unused sick time carried forward annually.

• Additional paid time off for critical or emergency family matters.

• Optional 10 paid volunteer days per full calendar year.

• Annual bonuses for non-sales roles, subject to Cisco policies.