Event & Field Marketing Manager – East / Central

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement field marketing initiatives that align with regional sales objectives, target accounts, and pipeline ambitions.

• Establish program KPIs, monitor sourced and influenced pipeline, assess conversion and ROI, and convert findings into actionable recommendations.

• Collaborate with the Sales team before, during, and after programs to focus on account targeting, attendance, meetings, follow-up, and opportunity enhancement.

• Oversee 8–10+ programs each quarter, including tradeshows, executive dinners, roadshows, customer events, regional activations, and partner gatherings.

• Handle strategy formulation, budget management, vendor relations, contract negotiations, promotion strategies, attendee experience, onsite execution, and post-event analysis.

• Assess program effectiveness, predict expenditure, recognize trade-offs, and reallocate investments toward programs that yield the greatest business impact.

• Collaborate with Demand Generation, Digital, Product Marketing, Partnerships, and Sales to enhance attendance and engagement among target accounts.

• Create unique experiences for both customers and prospects.

• Develop scalable processes and workflows for field marketing.

• Work alongside Cresta executives and Sales leaders to refine messaging, prepare speakers, enhance executive experiences, and boost customer engagement.

⛳️ Requirements

• 3–5+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated campaign management.

• Proven track record of managing field programs from conception to execution and measurement.

• Capable of overseeing 8–10+ simultaneous programs each quarter in a fast-paced environment.

• Strong grasp of pipeline dynamics, revenue attribution, conversion metrics, and event ROI.

• Demonstrated experience collaborating directly with Sales on account targeting, program strategy, and follow-up efforts.

• Experience in managing program budgets, vendor relationships, contract negotiations, and prioritizing competing demands.

• Excellent communicator with the ability to work effectively across Sales, Marketing, executives, agencies, and external partners.

• Currently located in the Eastern or Central U.S., with a strong preference for the East Coast.

• Willing and able to travel approximately 20–30% of the time.

• Background in a fast-growing B2B SaaS or startup environment.

• Familiarity with AI, Contact Center, Customer Experience, or related enterprise technology.

• Experience supporting enterprise or strategic Sales teams.

• Knowledge of ABM/account-based field marketing initiatives.

• Previous experience in Sales/SDR or a strong understanding of enterprise Sales processes.

• Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly.

🏝️ Benefits

• Medical, dental, and vision insurance plans tailored to meet the needs of you and your family.

• Flexible vacation policy to promote a healthy work-life balance.

• Paid parental leave for new parents.

• Monthly allowances for gym and phone expenses.

• Stipend for home office setup.

• Complimentary lunches and dinners for in-office employees via Grubhub.

• Equity opportunities.