Event and Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and oversee Stayntouch’s yearly event and field marketing strategy.

• Create and sustain the event calendar encompassing trade shows, conferences, sponsorships, field events, consultant gatherings, partner initiatives, and customer meetings.

• Assess event opportunities and establish objectives, target audiences, metrics, budgets, and activation strategies.

• Align events with key markets, accounts, customers, and prospects across Sales, Customer Success, Partnerships, and regional teams.

• Administer the entire event lifecycle, including contracts, registration, booths, shipping, signage, audiovisual requirements, catering, travel, staffing, speaking opportunities, and on-site logistics.

• Act as the main point of contact for organizers, venues, exhibit partners, vendors, sponsors, and external collaborators.

• Coordinate customer involvement, executive participation, meetings, dinners, happy hours, and other activations.

• Provide event briefs, timelines, staffing plans, and expectations to internal stakeholders.

• Create pre-event marketing strategies, email campaigns, landing pages, social media content, digital promotions, invitations, and sales outreach.

• Set up lead capture, qualification, routing, tracking, and follow-up procedures.

• Formulate post-event campaigns and carry out post-event evaluations.

• Analyze event attendance, engagement, meetings, leads, opportunities, pipeline, revenue impact, ROI, and cost-effectiveness.

• Enhance event playbooks, processes, reporting, and activation strategies.

⛳️ Requirements

• A minimum of five years of experience in event marketing, field marketing, or a similar B2B marketing position.

• Proven experience in managing trade shows, conferences, sponsorships, field events, and executive or customer events.

• Capability to link event activities to marketing, sales, relationship-building, and revenue objectives.

• Exceptional project management abilities with a talent for handling multiple complex programs concurrently.

• Proactive approach to strategy and meticulous execution.

• Experience in budget management, contract negotiation, and collaboration with agencies and vendors.

• Excellent communication and cross-functional collaboration skills.

• Familiarity with CRM, marketing automation, project management, and event technology platforms.

• Experience with Salesforce and HubSpot is preferred.

• Strong analytical skills with a background in reporting on event performance and ROI.

• Willingness to travel occasionally and support events outside of standard business hours.

• Experience in B2B SaaS, hospitality technology, travel, or the hotel sector is preferred.

🏝️ Benefits

• Medical, Dental & Vision Coverage.

• 401(k) with Company Match.

• Competitive Compensation + Strong OTE.

• Company Paid Life & Disability Insurance.

• Generous PTO.

• Paid Holidays.

• Remote-first work environment with autonomy and trust.

• Career growth & development opportunities, including access to leadership and cross-functional collaboration.