Especialista SEO, LATAM

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Identify opportunities through keyword research, SERP analysis, trends, competitor insights, and content gaps.

• Prioritize initiatives based on search intent, traffic potential, relevance, and conversion rates.

• Design and implement SEO strategies for Spanish-speaking markets in LATAM.

• Analyze results and transform data into actionable plans.

• Detect opportunities for new pages and optimize existing URLs.

• Lead the SEO research for content strategy.

• Analyze search intent and content opportunities.

• Create SEO briefs for the editorial team.

• Define structures, keywords, entities, headers, and internal linking.

• Optimize existing content to enhance rankings, CTR, traffic, and conversions.

• Develop strategies for sports events, trends, and evergreen content.

• Utilize tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or equivalent tools.

• Monitor rankings, impressions, clicks, CTR, traffic, and conversions.

• Analyze results, generate hypotheses, and measure impact to refine the strategy.

• Identify opportunities related to indexing, crawling, web architecture, internal linking, and URL structure.

• Collaborate with Product and Development teams to implement improvements.

• Work closely with Editorial, Product, Development, and Growth teams.

• Lead SEO initiatives from start to finish and communicate results clearly.

• Drive organic growth for Betting Zone, the sports betting vertical for LATAM, and participate in other SEO projects within the 365Scores sports ecosystem.

⛳️ Requirements

• 3+ years of hands-on SEO experience.

• Proven track record in organic growth.

• Strong knowledge of keyword research, search intent, SERP analysis, content gaps, and competition.

• Experience in content SEO, brief creation, and content optimization.

• Good understanding of On-Page SEO, internal linking, and technical SEO fundamentals.

• Proficiency in Google Search Console.

• Familiarity with Google Analytics 4 (GA4).

• Experience with Ahrefs, Semrush, or equivalent tools.

• Ability to analyze data and make decisions based on metrics.

• Analytical and strategic thinking skills.

• Autonomy, prioritization skills, and results orientation.

• Ability to work in dynamic environments and with multidisciplinary teams.

• Interest in Google trends, AI, and the evolution of search engines.

• Native Spanish speaker or advanced professional level.

• Conversational English for meetings and collaboration with international teams.

🏝️ Benefits

• Remote work opportunity in LATAM.