SEO Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop tailored strategies for clients and implement best practices to meet North Star Metrics.

• Oversee daily client deliverables and refine strategies based on client objectives, campaigns, and past performance.

• Collaborate with the Associate Director to address strategic obstacles and validate client objectives.

• Create engaging briefs and persuasive content campaigns informed by competitor analysis and audience insights.

• Utilize LTV:CAC modeling, customer acquisition, SERP share, and content production methodologies.

• Establish client objectives leveraging Google Analytics, CRM data, SEMRush, and Ahrefs reporting.

• Present validated goals to clients in conjunction with the Associate Director.

• Oversee project execution in Asana, assigning and tracking tasks for team members and clients.

• Work alongside Project Managers as needed to ensure task assignments, deadlines, and communication are upheld.

• Partner with content writers and designers to ensure the timely delivery of high-quality campaigns.

• Act as the primary liaison between clients and internal teams.

• Convey timelines, progress towards goals, deliverables, obstacles, growth prospects, and account changes through meetings and Slack.

• Report on client strategy advancements through bi-weekly meetings, monthly reports, quarterly updates, and bi-annual business review presentations.

• Identify opportunities for upselling, cross-selling, and client referrals.

⛳️ Requirements

• Documented success in applying SEO principles and content strategies, including keyword research, on-page optimization, and link building.

• Proficient in analyzing website traffic and SEO metrics using tools like Google Analytics.

• Excellent client-facing communication and relationship management skills.

• Familiar with Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools such as Screaming Frog.

• Strong organizational, project management, and time management abilities.

• Authentic passion for digital marketing, SEO, and content creation.

• Previous agency experience is required.

• Experience in B2B tech and/or SaaS sectors is a must.

• Committed to staying updated with industry trends, including the impact of AI and automation on marketing and operations.

• Must reside permanently in the United States for this position.

• Must possess valid work authorization in the country of residence.

• Reliable internet access and a professional workspace are essential.

• Capability to remain stationary for extended durations while observing and interpreting written and verbal communications.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• Fully employer-paid plan for you and a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass membership.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge (company closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure.

• Annual Anniversary Trip with colleagues and executive leadership.

• Option for remote work from a home office.

• Choice between a PC or Mac provided.

• Opportunities for global positions in established markets, including Canada, Mexico, and the UK, when applicable.