Senior Specialist, SEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of SEO as a strategic service offering for numerous independent med spa practices.

• Develop SEO strategy and enhance the quality of execution across the practice portfolio.

• Create scalable systems and reporting mechanisms that do not require proportional increases in headcount.

• Lead a team of 2 SEO specialists responsible for daily operations.

• Conduct audits on a representative sample of launcher, operator, and Enterprise practices.

• Implement 2–3 quick and noticeable SEO improvements within the first three months.

• Design and execute the SEO playbook/SOP, incorporating SLAs, QA checkpoints, and a reporting schedule.

• Manage recurring GBP, citation oversight, on-page and technical audits, and reporting.

• Enhance keyword rankings, Map Pack visibility, or organic lead volume within a specified cohort.

• Showcase growth in organic channel contributions to lead volume and revenue before and after initiatives.

• Collaborate with RevOps and Product to establish a local SEO tool stack.

• Develop dashboards, automated alerts, standardized playbooks, and primarily self-service reporting and optimization.

• Analyze and document GEO/AEO visibility across AI Overviews, ChatGPT, Perplexity, and Gemini.

• Outline a 12-month roadmap for local, technical, content, and AI-search SEO.

• Act as Moxie’s internal SEO subject matter expert.

• Mentor team members, contribute to sales discussions, support Enterprise SEO and MAAP, and influence the Enterprise offering.

• Collaborate with Provider Success, Product, Data, RevOps, and Sales teams.

• Report directly to the Marketing Services Lead.

⛳️ Requirements

• A minimum of 5 years of practical SEO experience.

• Proven track record managing SEO for numerous small or local businesses simultaneously, preferably in an agency or multi-location brand setting.

• Strong expertise in technical SEO, encompassing site speed, schema/structured data, and crawlability.

• Demonstrated experience in on-page/content SEO.

• Proficiency in local SEO, including GBP, citations, and Map Pack visibility.

• Familiarity with emerging GEO/AEO trends.

• Proficient in GA4, Google Search Console, SEMrush or Ahrefs, Screaming Frog, and a local SEO/citation platform such as BrightLocal, Whitespark, or Yext.

• Systems-oriented mindset for standardizing and scaling execution, reporting, and communication across numerous practices.

• 1–3+ years of experience managing or mentoring junior team members, ideally in a marketing or SEO context.

• Capability to take ownership of a service line end-to-end, including strategy, SLAs, QA, and measuring impact on leads and revenue.

• Bonus: Experience in local service, multi-location, or franchise SEO.

• Must be based in the United States.

• Required to answer application questions and provide a resume.

• Must specify if visa sponsorship is necessary to work in the United States.

🏝️ Benefits

• Attractive salary and stock options.

• Comprehensive health, dental, and vision insurance.

• Flexible remote-first work environment.

• Opportunity to lead an entire service line.

• Authority in strategic decision-making and access to data from hundreds of practices.

• Chance to shape Moxie’s AI-search strategy (GEO/AEO).

• Supportive and inclusive workplace with interview accommodations.