Senior SEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive SEO program.

• Regularly perform performance analyses compared against Federal, DoD, and industry standards.

• Provide actionable insights and recommendations to leadership.

• Set SEO baseline metrics and KPIs, reporting progress against established targets.

• Evaluate search visibility, user engagement, conversion rates, and overall technical SEO health.

• Execute validation checks for SEO, including broken links, HTTP errors, and site performance issues.

• Collaborate with technical stakeholders to resolve identified issues.

• Spearhead keyword research aimed at user intent and long-tail search behaviors.

• Develop and implement strategies for internal linking, schema markup, and optimizing site speed.

• Formulate link-building and content promotion strategies to enhance domain authority.

• Expand the SEO strategy to include voice search and event-specific landing pages.

• Integrate audience research and communication planning into keyword targeting and content priorities.

• Contribute SEO test scenarios and success metrics for usability testing initiatives.

• Provide guidance on content strategy, lifecycle management, planning, and governance.

• Advise content and editorial teams regarding SEO best practices.

• Offer SEO and keyword insights for paid and earned media planning.

• Optimize social media and community-facing content for searchability and visibility.

• Direct social media content planning using keyword and search trend insights.

• Conduct staff training sessions and SEO workshops.

• Provide regular SEO reporting and present findings to government stakeholders.

• Perform additional relevant duties as qualified or trained.

⛳️ Requirements

• Active Secret Clearance is required.

• BA/BS in Marketing, Digital Communications, Data Analytics, or a related discipline.

• A minimum of 10 years of practical SEO experience.

• Proven experience in technical SEO, on-page optimization, and content-driven SEO strategies for large, high-traffic websites.

• Familiarity with SEO/analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog, or their equivalents.

• Experience in setting and tracking SEO KPIs and delivering data-driven performance reports to non-technical stakeholders.

• Working knowledge of schema markup/structured data, site speed optimization, and technical SEO diagnostics.

• Proven experience in developing keyword strategies based on user intent and long-tail search research.

• Must be legally authorized to work in the US.

• Preferred: experience supporting SEO for DoD, federal, or government-facing digital initiatives.

• Preferred: expertise in voice-search optimization and FAQ/structured content strategies.

• Preferred: relevant certifications such as Google Analytics, HubSpot SEO, or SEMrush.

• Preferred: experience mentoring junior SEO or content personnel.

🏝️ Benefits

• Flexible working hours.

• 401K with a matching incentive.

• Parental Leave.

• Medical, dental, and vision benefits.

• Flexible Spending Account.

• Company-provided short-term disability and life insurance.

• Commuter benefits.

• Paid Time Off (PTO).

• 11 Paid holidays.

• Reasonable accommodations for applicants with disabilities.