SEO Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and oversee customized strategies for clients and manage daily deliverables.

• Formulate comprehensive marketing strategies for Enterprise clients leveraging service-line expertise and business impact.

• Apply SEO and content best practices to achieve NSMs.

• Refine strategies based on client objectives, campaigns, historical performance, and project-phase insights.

• Collaborate with the Associate Director to overcome strategy obstacles and address goal attainment challenges.

• Create compelling briefs and content campaigns informed by competitor and audience analysis.

• Establish client objectives utilizing Google Analytics, CRM data, SEMRush, and Ahrefs reports.

• Secure Associate Director approval prior to presenting objectives to clients.

• Oversee the execution of strategies and project responsibilities through Asana.

• Assign and monitor tasks for Specialists, clients, and internal teams.

• Partner with Project Managers to create, assign, and track tasks along with deadlines.

• Work alongside content writers and designers to ensure timely delivery of high-quality campaigns.

• Act as the primary liaison between clients and internal teams.

• Maintain client relations and proactively update on deliverable timelines, goal progress, challenges, opportunities, and account changes.

• Utilize Slack for communication between bi-weekly meetings and regularly send deliverables.

• Provide updates on client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

• Spot opportunities for upselling, cross-selling, service-line expansion, increased budgets, and referrals.

• Operate virtually using Zoom, Slack, and various office productivity tools.

⛳️ Requirements

• Demonstrated success in implementing SEO strategies and content management, including keyword research, on-page optimization, and link building.

• Capability to analyze website traffic and SEO metrics using tools like Google Analytics.

• Excellent client-facing communication skills with the ability to manage key stakeholder relationships.

• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools such as Screaming Frog.

• Proven organizational, project management, and time management abilities.

• Genuine passion for digital marketing, SEO, and content creation.

• Experience working in an agency environment is required.

• Experience in B2B tech and/or SaaS is essential.

• Eager to stay updated on industry trends, including the integration of AI and automation in marketing and operations.

• Must currently reside in Canada.

• Must possess legal authorization to work in Canada.

• Reliable internet connection and a professional work environment are essential.

• Ability to remain stationary for extended periods and effectively observe and interpret written and/or verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• Fully employer-paid plan for yourself and a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure.

• Annual anniversary trip with peers and executive leadership.

• Remote work from a home office.

• Laptop computer (PC or Mac available).