Enterprise Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement go-to-market strategies that align with growth objectives, key accounts, priority industries, essential solutions, and customer needs.

• Convert portfolio strategies and market opportunities into cohesive marketing plans that link enterprise priorities with execution at the account level.

• Oversee account segmentation and targeting based on strategic alignment, revenue potential, industry focus, customer needs, and opportunity specifications.

• Create marketing plans, activation schedules, communication timelines, and targeted initiatives for priority accounts and sectors.

• Assist in acquiring new customers, expanding within current clients, and advancing high-value opportunities.

• Develop buyer-centric solution positioning, value propositions, messaging frameworks, and compelling business narratives.

• Define buyer personas and relate solution value to industries, use cases, decision criteria, and stages of the buyer journey.

• Simplify complex solution capabilities into clear, differentiated customer value.

• Ensure consistent messaging for enterprise and solutions across marketing, sales, and customer interaction points.

• Lead the creation, maintenance, and governance of enterprise, solution, and sales enablement content.

• Produce client-facing materials such as presentations, fact sheets, sell sheets, thought leadership pieces, client success stories, videos, demonstrations, microsites, and digital content.

• Develop resources for sales enablement, including messaging guides, battlecards, competitive analysis tools, objection-handling documents, buyer guidance, case studies, and value proposition frameworks.

• Collaborate with subject matter experts, Solution Architects, General Managers, delivery teams, and stakeholders to ensure content accuracy and relevance.

• Provide sales and account teams with customized content and tools to enhance buyer engagement and opportunity progression.

• Plan and implement integrated, multi-channel campaigns across email, digital platforms, paid media, webinars, direct mail, sales outreach, and events.

• Manage the lifecycle of campaigns, which includes strategy, segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization.

• Coordinate marketing and sales activities through defined roles, timelines, communication plans, and follow-up expectations.

• Align conferences and events with campaign priorities, target demographics, account plans, and post-event follow-up.

• Establish and track performance metrics for campaigns, content engagement, opportunity support, and sales enablement.

• Report on the pipeline generated and influenced by marketing, conversion rates, opportunity progression, pipeline velocity, and return on investment.

• Convert performance data into actionable recommendations for targeting, messaging, content, channel strategy, campaign design, and resource allocation.

• Act as a vital marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.

• Define ownership, workflows, decision points, timelines, approvals, and handoffs for marketing initiatives.

• Foster accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Over 10 years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related field.

• Proven track record in developing and executing go-to-market strategies and integrated marketing programs.

• Strong expertise in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.

• Experience collaborating with sales and business leaders to drive pipeline growth, customer acquisition, account expansion, and opportunity advancement.

• Demonstrated ability to create and implement integrated, multi-channel marketing campaigns.

• Strong analytical skills with the capacity to convert marketing performance data into actionable business insights.

• Experience in measuring marketing-generated and influenced pipeline, campaign performance, conversion rates, and return on investment.

• Excellent cross-functional leadership and stakeholder management capabilities.

• Exceptional communication, presentation, project management, and organizational skills.

• Ability to juggle multiple priorities and initiatives in a fast-paced, complex enterprise environment.

• Expertise in go-to-market strategy and execution.

• Proficiency in account-based marketing.

• Knowledge of buyer insights and market intelligence.

• Skills in positioning, messaging, and storytelling.

• Experience in demand generation and integrated campaign management.

• Understanding of content strategy and sales enablement.

• Ability to measure and optimize marketing performance.

• Strong cross-functional leadership and influence skills.

• Data-driven decision-making capabilities.

• Proficient in executive communication.

• Experienced in project and stakeholder management.

• Commitment to continuous improvement.

🏝️ Benefits

• Remote work from home.

• Health and welfare benefits, effective from day one.

• Health insurance coverage.

• Voluntary dental and vision programs.

• Life and disability insurance.

• Retirement savings plan.

• Employee discounts on merchandise, services, travel, and more.

• Career growth opportunities.

• Paid training.

• Paid holidays.

• Paid time off (PTO) or vacation and/or sick time.

• Great work environment.

• Culture of diversity and inclusion.

• Eligibility for bonuses or incentives based on business needs.